Bengaluru: Trumper.ai is an AI-powered video platform that transforms the way businesses create and share workflow content, raising $3 million in seed funding. The round was led by RTP Global, with participation from Salesforce Ventures, who won the Trupeer victory at Salesforce AI Pitchfield, as well as over 20 CIOs and CTO Angel Investors from Fortune 500 companies.
The Bengaluru-based startup helps teams convert live screen recordings into sophisticated studio-quality product videos in seconds. The Trumper platform is used by over 10,000 teams worldwide and allows you to quickly create demos, tutorials and training content in over 50 languages.
Founded by Shivali Goyal and Pritish Gupta, Trumper was born from a shared challenge. It's a way to effectively expand product knowledge with large teams. Goyal, who previously led the Digital Transformation Initiative at BCG, and Gupta, a veteran of Hyper Growth startup, have identified issues related to traditional video workflows.
“Software should be easy to explain, but up until now, making a good product video meant spending hours editing or thousands of dollars on production.” I said Shivali Goyal, CEO and co-founder of Trumper. “We build Trumper and turn simple recordings into sophisticated videos that are clear, searchable and ready to scale. No video skills are required.”
Trumper's multimodal AI engine automates every step of the process, from filler words cleanup to narration generation, to smart zoom, subtitles, cursor tracking, and adding realistic AI avatars. The platform also dramatically reduces the content creation time for videos, support and training teams, creating step-by-step documents with screenshots and summaries along with videos.
What sets Trumpet apart is the ability to personalize your videos at scale. Teams can generate multiple versions of a single video customized by audience, language, or branding, and instantly share them with links or embeds. This AI-first approach helps organizations improve customer onboarding, reduce support queries, and streamline internal training.
“Trupeer is rethinking content creation by turning manuals into a once complex, costly, fast, and scalable process.” I said Madhur Makkar, partner at RTP Global. “From onboarding to training, they have access to high-quality product content in minutes. The responses from users are outstanding and we are excited to partner with them on this journey.”
With new funding, Trumpeter plans to accelerate product development and expand its capabilities beyond screen recording. Future features include video generation from documents, deeper CRM and LMS integration, and tools to personalize content for different users' personas and workflows.
The long-term vision is ambitious. It is about building a unified content infrastructure that can be shared and accessed like a digital memory system across the enterprise, not only has knowledge been created. “We want to be the general brain of business. It's a place where every process, walkthrough or workflow is captured and easily retrieved.” Added Goyal.
Trupeer's rapid recruitment and strong user feedback demonstrate an increasingly changing way business communicates. Once video becomes the default language for modern work, platforms like Trumper are poised to redefine content creation in the age of AI.
