Redmond, Washington., May 15, 2023 /PRNewswire/ — Microsoft Corp. will announce a series of new AI solutions and an improved Microsoft Cloud for Nonprofit on Monday. It aims to transform the way the nonprofit industry and fundraiser engage with donors, manage campaigns and optimize operations. Additionally, the company announced an exclusive private preview for nonprofits to experience its new AI-powered fundraising propensity model. Within the preview, participating nonprofits will give fundraiser the ability to use data modeling to predict fundraising goals and identify donors most likely to contribute to a campaign, cause, or major giving. You will be able to test the new AI tools that we provide.
“Simply put, AI has the potential and will continue to be a game changer for nonprofits and fundraisers,” he said. Justin Spelhaug, Vice President and Global Head of Social Impact Technologies at Microsoft. “With these new AI solutions, we aim to enable nonprofits and fundraisers to achieve more and create a more positive and rewarding experience for our donors.”
In today’s economic environment, nonprofits are constantly challenged to increase their budgets and do more with less. Since 2020, many fundraisers continue to see a drop in the total number of donors giving to their cause. Data helps nonprofits identify and prioritize their most promising prospects, predict donor behavior, and measure fundraising success, but access to data and fundraising The ability to form actionable insights based on analytics is a major roadblock for many organizations. A study by the National Council of Nonprofits found that only 18% of nonprofits reported having all the data they needed and using it for nearly every decision.
The Microsoft Cloud for Industrial delivers powerful, integrated, and uniquely customized industry solutions and workflows designed to help organizations realize breakthrough value and achieve success more easily, delivering value. Unlock quickly so you can build for the future and exceed expectations. And now, Microsoft Cloud for Nonprofit offers new capabilities that leverage AI as a co-pilot to help fundraisers use data in powerful ways to attract, retain, and grow their donor base. doing.
New tools include:
- New fundraising dashboard. To optimize fundraising and help nonprofit leaders understand their performance and quickly respond to changes in the philanthropic environment, Microsoft is introducing a new fundraising performance dashboard. Dashboards use real-time data to provide an interactive view of campaign performance, donor conversions, and other fundraising analytics. All of this is built on the industry-leading Power BI data visualization platform.
- Dynamics 365 Marketing joins Microsoft Cloud for non-profits. Dynamics 365 Marketing streamlines the generation of communications for donors and volunteers, including newsletters, program information, and other communications. Leveraging the Nonprofit Common Data Model, seamlessly and easily integrating data to drive more personalized engagement.
- Microsoft Viva Sales AI Copilot and Microsoft Teams Premium. AI capabilities are now included in Microsoft Cloud for Nonprofit fundraising and engagement tools.
- viva sales Help nonprofits personalize and keep track of their donors by providing AI capabilities that help them create email responses based on customer relationship management (CRM) data, update CRM records, summarize Teams calls, and more. , we help you build deeper relationships with your donors.
- We’ve also integrated Teams Premium’s AI-based capabilities into fundraising and engagement. This increases nonprofit productivity and ensures that donors, voters and staff get the most out of the conference.
With these new tools, Microsoft offers a powerful end-to-end fundraising solution, from fundraising strategy and planning, fundraising campaign execution and measurement, gift processing and coordination to gift verification. We offer a set.
New funding modeling
In addition to new AI capabilities in Microsoft Cloud for Nonprofit, Microsoft is helping nonprofits identify members most likely to donate, participate in campaigns and causes, and more based on predictions of donor behavior. We are developing an AI-based donor propensity model that will allow us to identify the members most likely to do so. Interested nonprofits can sign up to participate in this private preview, and participating nonprofits will contribute to improving the model by providing and testing anonymized data. This solution will be generally available later this year.
Tailored specifically for the nonprofit sector, Microsoft Cloud for Nonprofit is designed to reduce the time nonprofits spend managing overhead and automate and streamline common and critical workflows. increase. These new AI solutions are designed to help nonprofits focus on their mission-critical activities and are built on Azure, Microsoft’s trusted cloud platform that offers enhanced security, scalability and reliability. It has been. It also integrates with existing Microsoft solutions for nonprofits such as Microsoft 365 (Outlook, SharePoint, Teams), Power Platform, Microsoft Dynamics 365 and LinkedIn.
To learn more and sign up for updates, visit https://www.microsoft.com/en-us/nonprofits/ai-solutions.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of the intelligent cloud and intelligent edge. Its mission is to enable every individual and every organization on the planet to achieve more.
Source: Microsoft Corp.
