Brad Pitt and Tom Cruise are exchanging blows with the virus Clips generated by AI It sparked a backlash from the film industry on social media. Chinese companies ByteDance’s new video generation modelWith Seedance 2.0, you can now create realistic-looking fictional videos with short prompts. Irish filmmaker Ruairi Robinson used two lines to generate a clip of Pitt and Cruise’s fight.
If ByteDance sounds familiar, it’s because the company recently owned TikTok internationally. sold ownership of the U.S. Provides social media and video sharing platform to US companies. Oracle, MGX, and Silver Lake each hold a 15% stake.
The actors in this latest viral AI slop video still don’t look like they’ve fully recreated themselves. In particular, the close-up shots of fake Brad Pitt’s face have an “uncanny valley”, dream-like AI look to them, where the cuts blend a little too smoothly into his flesh. however, CNET investigation Poll results early Tuesday showed 94% of U.S. adults believe they believe in themselves. Encountering AI slop on social mediaonly 44% said they were confident they could tell the difference between a real video and an AI-generated one.
One of the most incendiary parts of the Pit Cruise video is a conversation in which the actors’ computerized facsimiles contest an assassination plot on Jeffrey Epstein, a convicted sex offender who maintained connections with the rich and powerful around the world. As millions of pages of redacted emails, receipts and other documents that make up the Epstein files continue to be leaked from the U.S. Department of Justice, the likenesses of the two actors have become a vehicle for pushing conspiracy theories that are gaining momentum.
Hollywood is fighting back as AI-generated content consumes and regurgitates actor likenesses and copyrighted content alike. Major studios and their workforces alike are banding together to counter the precedent set by viral AI videos.
According to The Hollywood Reporter, the Motion Picture Association, through SeaDance, has demanded that ByteDance “immediately cease its infringing activities.” SAG-AFTRA, the union representing Hollywood performers, issued a statement Friday saying it “stands with the studio” in condemning SeaDance’s video production model.
The Screen Actors Guild specifically cited SeaDance’s unauthorized use of members’ faces, likenesses, and voices as a threat to actors who could lose their jobs.
“Seedance 2.0 ignores the law, ethics, industry standards and fundamental principles of consent,” the Actors Guild said in a statement.
Representatives for MPA and SAG-AFTRA did not immediately respond to requests for comment.
Similar AI-generated videos use likenesses of other famous actors and large IPs to create clips that copy the aesthetic of Star Wars lightsaber battles.
Similar videos created by Seedance depict Star Wars characters dueling with lightsabers and Marvel superheroes Spider-Man and Captain America brawling. According to the BBC, Disney on Friday issued a cease-and-desist order to ByteDance over the videos, citing copyright infringement.
A representative for ByteDance did not immediately respond to CNET’s request for comment, but issued a statement to the BBC saying, “We are taking steps to strengthen our current safeguards to prevent unauthorized use of our intellectual property and likeness by our users.”
In response to the virus incident, ByteDance updated its tools to prevent uploading images of real people in AI-generated content, but it remains to be seen how effective that policy will be. It certainly does not suppress the output of videos depicting fictional masked or anthropomorphic characters such as Spider-Man or Mickey Mouse.
As AI models continue to evolve, Creating mediocre copies of cultural iconsthis is not the first or last legal battleground regarding AI video generation.
