The data is as follows. 2024 is the year when AI will become a reality. The use of generative AI has nearly doubled in the past six months;1 and 75% Knowledge workers around the world use it. And as employees struggle with the pace and volume of work, they are bringing their own AI to the workplace. While leaders agree that AI is a business imperative, many believe organizations lack a plan and vision to apply AI to drive revenue because of its personal impact. I am. Even if AI is inevitable, the pressure to quickly demonstrate ROI can leave leaders apathetic.
We are getting to the hard part of technological disruption: moving beyond experimentation to business transformation. Business transformation involves widespread adoption, as we saw with the advent of the Internet and PCs. Organizations that apply AI to drive growth, control costs, and deliver greater value to their customers will advance.
At the same time, the labor market is changing again, with AI playing a major role. Despite fears of job losses, leaders report a shortage of talent to fill key roles. And as more employees consider career changes, executives say aptitude for AI could rival experience. For many employees, AI will raise the bar but also break the career ceiling.
To help leaders and organizations overcome AI inertia, Microsoft and LinkedIn researched how AI will broadly reshape jobs and the labor market, surveying 31,000 people in 31 countries. We identified labor and employment trends from LinkedIn and also analyzed trillions of Microsoft 365 productivity signals. As a survey of Fortune 500 customers. This data provides insights every leader and professional needs to know and actions they can take regarding the impact of AI on work.
