Mumbai: India's white-collar job market maintained its growth momentum this February, recording a 4% year-on-year increase, led primarily by recruitment in the AI-ML and hospitality sectors. The job market has begun the new year with a positive note and reports positive growth in both January and February.
“And this year looks even more promising given the 8% de-growth in February last year. AI/ML employment continues to trend towards buoyancy, but we are also encouraged to see sectors that drive hospitality growth.”
Naukri JobSpeak is a monthly index that tracks India's job market trends and recruitment activities based on new job listings and recruiter searches in Naukri.com's Resume database.
Furthermore, the report shows that other sectors that demonstrated positive performance in February include FMCG (8%), Pharma (5%) and GCC (2%) real estate (9%), while banks continue to decline by 6%.
Although employment remained flat at an overall level, the sector showed signs of improvement given the sharp decline it witnessed throughout 2024, the report said.
New IT cities like Jaipur (19%) and Coimbatore (10%) have been pushing back against the trends as they have experienced strong growth in IT employment.
Meanwhile, the report found, overall, fresh employment remained flattened in February 2025.
However, the hospitality and telecom sectors witnessed a 23% and 11% growth in fresh recruitment, respectively.

