(Reuters) – Elon Musk's social media company X is reviving Vine, a video sharing platform popular for “AI forms,” the billionaire tech entrepreneur said Thursday, almost nine years after the app was cancelled.
Musk announced it in a previous Twitter post on X but did not provide details. X did not immediately respond to a Reuters request for further information about the restart.
CEO Tesla (TSLA.O) has been suggesting that he will recover multiple Vine since his acquisition of Twitter in 2022.
Twitter introduced Vine in January 2013, allowing users to share snippets of small videos of less than six seconds, and the app quickly gained popularity among vloggers, attracting millions of followers. In the second half of 2016, Twitter announced that it would cancel the app.
A 6-second long video format can work in an advantageous way with AI generated content, as most AI video generation tools currently available usually generate shorter format content, and longer video clips have increased costs.
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