Samsung (005930.KS) is expected to roll out an AI upgrade to its smartphone line at its upcoming Galaxy Unpacked event, while Apple (AAPL) and Alphabet (GOOG, GOOGL) are also planning AI upgrades to their smartphone lines to compete with each other.
Yahoo Finance Technology Editor Dan Howley joins Market Domination Overtime to analyze the battle for dominance among big tech companies in the AI smartphone market.
For more expert insights and the latest market trends, click here to watch this entire episode of Market Domination Overtime.
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Video Transcript
Smartphone innovation has slowed that pace considerably over the past few years, but that may all change soon.
At least, that's what smartphone makers hope.
Joining me today is Dan from Yahoo Finance.
How about it, Dan?
That's right, Josh.
Expect to see big announcements from major companies in the coming weeks about the I and how it will relate to their smartphones.
Firstly, Samsung is set to hold a Galaxy launch event in Paris on July 10th.
The company is also expected to announce AI updates, possibly for some of its new foldable phones as well.
And how I fit into that.
Samsung has already unveiled the Galaxy AI, which was part of the S 24 series of phones launched earlier this year.
But it didn't really have that much of a function.
Well, that really made great use of the generative “a I.”
It was about photo editing and, um, translation apps.
Google is also scheduled to hold an event in August to unveil its next-generation Pixel smartphones.
They will obviously have a lot to do with it.
Both companies have essentially stated that these phones will have the I and that it will be a big part of it.
Samsung is running a splash campaign.
They put up billboards all over the world.
Google's YouTube ads say exactly that.
So it seems that companies want to put AI at the forefront as the main reason for their new phones.
This is similar to what Apple did last month when it introduced Apple Intelligence.
Well, at the WW DC event.
This will be a big part of the upcoming iPhone 16 and smartphones.
These features only work on the iPhone 15 Pro series at the moment, not on the iPhone 15.
So the three big smartphone companies, mainly the two biggest in the world, Samsung and Apple, will be competing head-to-head on the I.
That's not necessarily the case anymore.
But the emphasis is not on the camera or screen size.
It becomes a question of what can I do now. The big question is, will consumers care about it?
And I think what Apple showed at WW DC was how much creative I can fit into that whole ecosystem and benefit the consumer.
It's not just photo editing features like Samsung also introduced to Google initially.
Well, what I would like to see Samsung do is offer broader ecosystem capabilities that go with generative AI.
But I think the key takeaway here is that we will likely see many companies promoting their AI capabilities more and putting them forward as a way to differentiate themselves from competitors.
Okay.
Thank you, Dan.
appreciate.
