Singer Taylor Swift is facing a backlash from social media allegedly using artificial intelligence (AI) to generate videos that will be used to promote her new album. Showgirl's Life.
The video focuses on the fact that QR Code is part of a virus promotion in several cities where fans can help search for “Orange Doors” and has 12 doors in 12 cities, with the album being her 12th new release.
Newsweek For comment, I contacted Swift representatives and Google via email on Sunday afternoons during non-normal opening hours.
Why is it important?
The use of AI in the media quickly took focus as a few years ago, a writer-actor guild protest in Hollywood came just after the public release of ChatGpt and the frenzy of new technology and its meaning.
Sean Simpson, a visiting lecturer at the University of Pittsburgh, wrote in last year's OP-ED. Newsweek It's “This movement for many artists [AI] It means losing the ability to float in your art. Many will have to resort to daily work, hoping that other jobs simply have to leave the profession, but many will have to resort to daily work, hoping that those jobs will give them enough time to make art. ”
Hollywood is also in a fuss after reports that the film studio was considering brokering a deal with talent agents and hiring an AI actor called Tilly Norwood.
Screen Actors Guild – Sean Astin, president of the American Federation of Television and Radio Artists (SAG-AFTRA), said Variety The guild looks forward to healthy, constructive conversations with our agents in light of reports on Norwood, to ensure we continue to help each other.”
What do you know
The video included in the “Orange Door” marketing campaign shows hidden lounge areas and puzzles for Swift fans to fall apart. The visual clues and messages of regular Easter eggs have been nurtured by the pop star throughout her career.
The video appeared after fans found QR codes in 12 cities: Melbourne. London; Chicago; Nashville, Tennessee; New York; Paris; Milan; Berlin; Santa Monica, California. Las Vegas; Barcelona; Viva Grove, California. Each video was to provide the words that ended up combining with the message “You have to remember everything, but most of this: the crowd is your king.”
However, some of the more Eagle Eye Observers have noticed that many have noticed the inconsistency in the video that AI is employed as evidence that it was used to generate at least some of the content.
In the London video, the small Ferris wheel has details along the spokes, and is shifted blurryly as it moves. At the end of the video, the camera hangs on two coat hangers, where the coats blend into one as they swing towards the front.
Fans quickly used AI to create the video, with some expressing their disappointment and others said that AI is a “line” that they never expected Swift to cross. Still, others said Katy Perry was criticised for allegedly using AI visuals on the tour, but Swift fans appear to be forgiven for using AI.
Taylor Swift Subreddit, who gathered clues and messages, said the video “is likely to be AI-generated.” This usually doesn't allow AI content, but this is supposed to maintain this thread in some way.”
Some fans of X have started tagging posts with #swiftiesagainstai, but another tag #weloveyoutaylor has started trending on Sunday afternoons. It is unclear whether the latter addresses a specific issue or broader criticism of Swift following the release of a new album.
Was AI Video part of Taylor Swift and Google collaboration?
Ever since Scavenger Hunt kicked off with fans looking for Swift on Google, the project has actually been part of an artist-tech company collaboration, and it is speculated that it is likely to promote Google's VEO video maker and AI products.
Comments on Reddit suggested that the video was made on Google AI and that the two parties “incorrectly calculated the response.”
Others said that the lack of promotion by Swift in the project may indicate that Google acted on its own, but the video was first posted on a YouTube reel associated with Swift's account and was removed following a negative reaction.
However, the video is active under the ERAS TourX account.
What did Taylor Swift say about AI?
Swift has a complicated history with AI and was the target of deepfake posts and videos that replaced the faces of other actors that are mostly used to create porn.
President Donald Trump also posted an AI-created image showing Swift as Swift supports him when his uncle Sam approved him in the 2024 presidential election. In reality, Swift ended up in favor of Harris.
In an Instagram post, Swift wrote at the time: “I recently noticed that 'I' AI' has been posted on his site, which misleads Donald Trump's presidential run. It really reminded me of my fears about AI.
Fans also revived Swift's comments during the release of their first re-recorded album. This is the initiative that Master took on to control the music after being sold to Albums, known as the Third Party (Taylor's Version).
“An artist needs to own their work for so many reasons, but the most screaming and obvious thing is that the artist is the only person who truly *knows the body of the work.”
