- Globalt is partnering with Suntory Global Spirits to build an AI-powered commercial insight agent
- Along with agents, Suntory Global Spirits employees can access data insights and self-service intelligence to speed up product development, marketing, sales and overall strategy decisions.
new york, July 7, 2025 / prnewswire/ – Grobant (NYSE: GLOB) is a digital native company focused on corporate reform through innovative technology solutions Suntory Global Spiritthe world leader in premium spirits builds and deploys commercial insight agents that drive generative AI. By compressing work days into seconds and supporting real-time decision-making for sales, marketing and strategy, Globant's commercial insights agents are transforming the operations of beverage companies.
AI-powered agents can interpret complex business questions across dashboards, reports, and unstructured documents in Suntory Global Spirits, eliminating the need for manual insight requests. By automating Insight search, Commercial Insight Agents reduce the operational costs associated with traditional business intelligence workflows and significantly reduce time. What once required many cycles between business and analytics teams, has now been run on demand, allowing employees to free up and focus on more valuable strategic tasks.
“My work with Suntory Global Spirits illustrates how visionary companies can leverage the power of generative AI with agents to fundamentally change how they operate,” he said. Santiago NoziriaAII Studio CEO of Retail, CPG and Globalant. “Commercial insight agents are more than a productivity tool, they are strategic enablers that redefine the way teams access knowledge, make decisions, and unlock growth.
The additional benefits of Commercial Insight Agents include:
- Self-decision support for large scale: You can independently access data insights, ask questions, and generate reports to other teams, especially across marketing, sales and product management, without bottlenecks or dependencies.
- Contextual recommendations with genai: Commercial insight agents are trained on internal data and provide contextual genai recommendations to speed up decision making.
- AI Agent Foundation: Commercial Insights Agents are just the beginning of Suntory Global Spirits. It now allows agents to be used as templates for new use cases across brand planning, commercial forecasting and innovation pipelines.
For more information about Globant's AI-powered tools, please visit https://www.globant.com/enterprise-ai.
About Grobant
At Globant, we create digital native products that people love. We bridge the gap between businesses and consumers through technology and creativity and leverage AI expertise. We strive to transform our organization digitally and please our customers.
- We have over 31,100 employees and are present in 36 countries on five continents, working for companies such as Google, Electronic Arts and Santander.
- We have been named the World Leader in AI Services (2023) and the World Leader in Media Consultation, Integration and Business Operations Cloud Service Provider (2024) by IDC MarketScape Report.
- According to Brand Finance, we are the fastest growing IT brand and the fifth strongest IT brand (2024).
- We are Harvard, MIT, and Stanford.
- We are active members of the Green Software Foundation (GSF) and Cybersecurity Tech Accord.
contact: [email protected]
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For more information, please visit www.globant.com.
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