Sundar Pichai explains why Google is slowing down AI rollout

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Beck Dieffenbach/Reuters

  • Google President Sundar Pichai said the company is proceeding boldly and cautiously with its AI efforts.
  • In an interview with the YouTuber, Pichai talked about balancing rapid innovation and responsibility.
  • This need for balance may be due to Google's AI failure with Gemini and competitive pressures.

Google is “taking a bold approach” to AI, but it's proceeding cautiously.

CEO Sundar Pichai said the company is trying to balance “fast action” with responsibility, but that may require delaying the launch of future AI tools. Stated.

In a recent interview with YouTuber Varun Maya, Pichai said, “With this kind of technology that's evolving rapidly, you have to ride the curve that you're pushing, but you also have to take responsibility as well. I think some trade is necessary,” he said. off. “

He said the positive response is “why we seem to be moving so quickly, but there are also moments where you feel, 'Okay, maybe this technology, it's important to spend more time getting this right.' I guess,” he explained.

He added: “All things considered, we are moving boldly.”

Pichai also said that the public response to the company's AI-enabled products, such as the AI ​​in Search Overview, gives him confidence that the company is moving in the right direction.

The comments follow a debacle earlier this year in which Google Gemini's text-to-image generator produced historically inaccurate images, resulting in the company pausing a wide range of services. This is what was put out.

“We were wrong,” Pichai later said, which may have made the company more cautious about releasing new products before they were ready.

Like other Big Tech companies, Google is under pressure to ship AI products quickly to stay competitive in the AI ​​race. Companies like Microsoft, Meta, Amazon, and Apple are investing significant amounts of money into AI and making strategic changes to increase their advantage.

The companies plan to invest a combined $200 billion in AI infrastructure, equipment and real estate this year, according to a recent Bernstein research report. According to a report from Bloomberg, Google alone is spending $1.1 billion to expand its major data center in Finland.

In April, Google reshuffled its leadership team to accelerate the company's progress. He has combined the platforms and devices divisions into one team to focus on Android, Chrome, and gadgets. Last year, the tech giant also merged his two AI research groups, Google Brain and DeepMind, into his one new team called Google DeepMind.

Google did not immediately respond to a request for comment from Business Insider outside of normal business hours.

On February 28, Axel Springer, the parent company of Business Insider, joined 31 other media groups in filing a $2.3 billion lawsuit against Google in Dutch court, alleging losses caused by the company's advertising practices. I woke you up.



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