ALBANY, N.Y. (WWNY) – If you’re considering buying a home or renting an apartment, the state is warning of an alarming new trend.
The New York State Department says more and more real estate listings are using artificial intelligence to generate photos.
It states that AI is being used to enhance real estate marketing. However, it also raises important concerns about accuracy, reliability, and the potential for false advertising.
Secretary of State Walter Mosley said, “AI helps homebuyers imagine what a potential home would be like, but these automated technology tools can create misleading or exaggerated representations of real estate.” “We urge real estate agents to use caution when listing properties and consumers to use caution when searching for their dream home.”
The Department of State’s Licensing Division establishes regulations to protect the public from licensed professionals who engage in deceptive advertising practices.
Violating the rules may result in disciplinary action and fines.
Purchasers who believe they have been misled are urged to report the matter to the New York State Department of State for further investigation.
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