New OpenAI data shows non-developers are adopting Codex coding agents three times faster than engineers. Complete.devThe founders of , who built their platform on this pattern in 2023, long before this data existed to confirm it.
OpenAI reported this month that non-developers make up about 20% of Codex’s 5 million weekly users and are deploying coding agents three times faster than engineers.
For Adisorn Ratanakovit, founder and CEO of enterprise AI automation platform Complete.dev, the data supports what he founded the company about three years ago. That means business users, not just engineers, will always be a bigger market for coding agents.
The problems behind it are well known. The request goes to IT, joins the engineering backlog, and arrives months later, if at all. Complete.dev’s premise is that coding agents are run by people who understand the process, and their timelines can be collapsed into the same day.
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“My view is that OpenAI and Anthropic built these tools with engineers in mind, and business users started showing up on their own,” Adisorn says. “I think that’s the change that’s supported by this data. It’s helpful to have it validated at this scale.”
“This is exactly what we designed. Complete.dev existed before this data existed and was built specifically so that business users never had to stumble upon the functionality of a coding agent.”
Complete.dev runs entirely within the browser, with agents and connections pre-configured from the start, and collaboration and governance built into the platform itself. It’s built on today’s leading coding agent models, including Claude Code, with support for OpenAI’s Codex coming soon*. It is also available as a managed service via API for engineering and IT teams.

