Sprout Social Adds AI Capabilities
April 21, 2023
In the US, social media engagement and analytics specialist Sprout Social is launching a suite of artificial intelligence capabilities, combining its own machine learning (ML) and automation capabilities with OpenAI’s GPT model.
The company offers social media listening, analytics and management, customer care, and advocacy solutions that enable clients to extend their reach and connect with consumers. In January, we acquired Repustate, which natively reads and analyzes text and video content and transforms data into business intelligence through natural language processing, artificial intelligence, and machine learning.
The new feature adds AI to Sprout’s platform and integrates Repustate’s core machine learning. These features will soon include “Smart Query Suggestions”, which will power the company’s listening his solution with GPT-powered query keyword suggestions. Coming soon, OpenAI and Repustate-based capabilities are designed to minimize manual care tasks, provide targeted copy suggestions, and unlock nuanced understanding of social media conversations.
CEO and co-founder Justin Howard (pictured) commented: Impactful and intuitive AI is ready to use, fits seamlessly into your current workflow, and greatly improves your workflow. This creates incredible value for our customers and allows us to derive even greater ROI from our social media. ”
Website: www.socialsprout.com.
