Spotify is set to enhance AI protection for artists and music producers through a range of measures, including improving enforcement of spoofing violations, new spam filtering systems, and AI disclosure of music with industry-standard credits.
The music streaming giant made the announcement in a “for records” post on its website on Thursday, noting that it removed 75 million “spam” tracks. “The recent pace of advances in generative AI technology has sometimes been bothering us, especially for creatives,” the post begins. “In its best, AI unlocks incredible new ways for artists to create music and listeners to discover it. At the worst, AI will confuse and deceive listeners, and interfere with such harmful artists to disrupt or deceive listeners, push “slop” into the ecosystem, push “slop” into the ecosystem, or worsen the user's experience to hire a bad with such harmful AI content.
Spotify adds: “The future of the music industry is written and we believe that proactively protecting the worst parts of Gen AI is essential to enabling the potential of artists and producers. It envisions a future where artists and producers control the way AI is incorporated into creative processes. Listeners with greater transparency about the music they hear.”
For more information, on the issue of impersonation, Spotify has been working on stronger rules and better enforcement. “We have introduced a new spoofing policy that clarifies how we will handle allegations about AI audio clones (and other forms of fraudulent vocal spoofing). “Vocal spoofing is only permitted in Spotify music if the spoofing artist allows it to be used.”
Additionally, Spotify said there is an increase in “investment to protect against another spoofing tactic – uploaders fraudulently deliver music (AI generation or whatever) to other artist profiles across the streaming service.” Additionally, the company said it was “equipped to test new preventive tactics with leading artist distributors to better stop these attacks at sources.”
Spotify hopes its new spam filtering countermeasures will reduce issues like “volume uploads, replication, SEO hacks, artificially short track abuse, and other forms of slop.” The new spam filter “identifies, tag and stops recommendations that will 'identifies, tag and trajectories involved in these tactics.'' The company says it will deploy new Music Spam filters over the coming months and be careful not to penalise the wrong uploaders.
The third measurement introduced by Spotify is AI disclosure of music with industry standard credits. With AI increasingly being used in the music industry, the company wants to be more transparent about its use. “We know that using AI tools is increasingly spectrum, rather than binary that artists and producers can choose to use AI to support parts of their work.
Spotify says it will help develop and support new industry standards for AI disclosures for music credits, which are being developed through the international standard setting organization, digital data exchange. This AI disclosure information is displayed throughout the Spotify app.
Spotify's new AI crackdown comes despite the company adopting AI for other aspects of its business. In February, Spotify said it would accept more AI-narrated audiobooks on its platform through its partnership with ElevenLabs.
Still, the new AI opposition will be welcomed by major labels and fans after much of the recent news coverage of undeclared AI artists who have not won thousands of streams on Spotify. July, Guardian The band Velvet Sundown released two albums, earning over 1 million streams on SpotFiy, and reported that the band was revealed and that their music would be AI-generated.
“We welcome Spotify's new AI protection, as an important step that aligns with years of artist-centric principles.” Hollywood Reporter. “We believe that AI presents great opportunities for both artists and fans. So, for these measures to thrive, platforms, distributors and aggregators must adopt measures to protect the health of their music ecosystem. These measures include content filtering. Checking for breach across streaming and social platforms; fans have more economic and creative opportunities, dramatically reducing the ocean of noise and unrelated content that threatens to erase the artist's voice.”
