Don't worry about the debate about whether Openai's GPT-5 release is a shame or whether it can activate the failed world of AI agents. Openai CEO Sam Altman has already moved to release Sora 2, the next generation of text-to-video engine. And then Sora by Openai, a new iPhone app that was shot in #1 on the App Store on Wednesday. It's not too crude and is still invited, especially considering access to the SORA app.
“Explore, play and share your imagination in a community built for experimentation,” says Sora's App Store by Openai. Essentially, Openai is about to enter the social media business the same way Facebook has done. There are velvet ropes around the service and cutting-edge feeds. Openai also highlighted how easy it is to insert deepfakes of yourself, your friends, and who you want (including Altman, after all) into Sora's abbreviation video.
However, Openai is a little behind the social AI video feed app game. Since the characters launched a feed called “the world's first AI native social feed” in August, AI makers have started on video what you call a new pivot. The atmosphere of Meta arrived at the Meta AI app in September. Like Sora, it's an endless scroll of shortened videos within 10 seconds from the creator community. (Midjourney has a similar AI video web feed, but the Midjourney smartphone app has not been deleted yet.)
In all cases, you are invited to remix these videos and add your own. Given that all AI video creations don't eat energy is yet to be recorded, they are not invited to ask how sustainable these endless scrolling services are.
How much does AI hurt planets? Big Tech won't tell you.
Character.ai CEO Karandeep Anand has put a spin on a feed worthy of Altman's brightest predictions. “The boundary between creator and consumer is gone,” he writes. We'll be coming to the traditional social media “lean back experience” and staying to create a “new epic adventure,” Anand added. “Dookscrolling is dead. We are guiding the future of entertainment that drives AI.”
That's one way to put it down. Another is that these companies are competing to build the most popular “infinite slop machines” to use one explanation of meta vibe. It's not enough that social media services like Facebook are filled with art generated by suspicious quality AI. Now we are about to flood with so many AI video slops that require their own apps to contain the flow.
Which one AI video feed will dominate them all?
Ironically, the oceans of AI slops can help our real world oceans rise. Video feeds such as Feed, Sora, Vibe, and Mid Journey have a significant share of data center usage. Many data centers around the world mean that they burn carbon in some way. That's why former green tech giants like Google and Microsoft are quietly walking their commitment to renewable energy.
So are we destined to another kind of ruiner? Is it a place where multiple endless scroll feeds light up our brains and stroke our egos by pasting our virtual versions into them?
Masculine light speed
However, there is hope that it simply passes through a part of the high-tech product cycle known as the Cambrian Explosion.
The original Cambrian explosion 500 million years ago was a relatively small, evolutionary time of 1 million years. During that period, most forms of major life on Earth as we know today emerged. The events of extinction followed. It is a crash at atmospheric oxygen levels that has ended many species.
Similarly, we have seen this film before in the world of technology. There, one product sucks all the oxygen out of the room.
In the early 1980s, the Cumbrian personal computer operating system exploded. Microsoft Windows won the early 1990s. Apple's Macos barely survived despite being widely judged to be a better-designed software. Users simply wanted what everyone else was using. (MacOS still has almost a 15% market share. Apple is now in its current location, dominating the smartphone market instead.)
Search engine surge in the 1990s – Remember Alta Vista and ask Jeeves? – In the 2000s, he quickly gave way to Google Standing Alone. why? Because users simply wanted a search engine with the best secret sources.
I also saw this film in the world of social media itself. Friendster and Myspace were part of the Cambrian explosion of the 2000s. When the smoke cleared in 2010, Facebook was on the top. The network effect has begun. You were on Facebook because everyone else was on Facebook.
Not only is it because no one can use the SORA app yet, but it's too early to decide which AI video feed will win next year's war. Openai, Character.ai, Meta, or Midjourney all take slightly different approaches to video presentations and remixing, supporting the different LLM.
Something with great technology may not be the same as something that attracts all users. For example, you can have the best AI videos in the world on Sora, but if the world is swarming with the atmosphere, no one will see it.
However, the history of technology not only mentions the financial costs of using data centers. So, Openai has already burned more than $250 million in operating expenses this year, indicating that this Cambrian explosion will not last long. Collectively, ultimately, the user chooses one infinite slop machine and rules over everything.
And for the sake of the planet, and for our survival, we would be better off choosing earlier than later.
