Meta immediately uses conversations with AI assistants to personalize ads that appear on the platform. The change, which takes effect on December 16th, means that we will also start watching suggested posts, reels and Facebook groups related to AI text and voice chat.
So, if you ask Meta AI about hiking, Meta may find you're interested in the topic and show recommendations for Facebook hiking groups, posts from friends about local trails, or ads for hiking boots. Meta says that they receive these same metrics when performing other actions on the platform, such as liking a post or page related to a particular topic.
Meta says they will not personalize content using AI conversations about religious views, sexual orientation, political views, health, racial or ethnic origins, philosophical beliefs, or union members. “There are existing policies regarding information that people may consider sensitive and they will continue to apply,” MetaPrivacy Head Christy Harris said during a press conference. Also,[設定]You can continue to adjust your ad settings from the menu, but you cannot opt out of using AI chat for personalization.
If you link your Facebook, Instagram, or WhatsApp account in Meta's Account Center, the company can also use its interaction with AI chatbots on one platform to provide advertising or recommendations on another platform. According to Harris, Meta's “treatment of encrypted conversations will not change with this privacy policy update,” but it includes one-on-one conversations with Meta AIs such as WhatsApp and Messenger, despite Meta's “treatment of encrypted conversations will not change.”
Meta will begin notifying users about this change on October 7th. It will be deployed to most users around the world, but the launch does not include the UK, the European Union or South Korea, but the company has sorted out its regulatory requirements.
