It seems like almost every startup and large enterprise is rushing to implement generative AI, but what about the companies in between? You might be jealous of the money and people you have for AI initiatives. But to compete in this new era of business, you must also think about how to implement something that is cost-effective and can be brought to market as quickly as reasonably possible.
The good news is you're not alone. According to TechAisle, the use of generative AI is rapidly increasing within small and medium-sized enterprises in the United States. The survey found that AI is a top 10 priority for small and medium-sized businesses. More than three-quarters of small and medium-sized businesses with 100 or more employees report that they are already using AI. Of the 4,600 small and medium-sized enterprises surveyed, 60% of SMBs are currently using and experimenting with AI, but only 14% have deployed AI applications into production environments. Only.
In this blog post, we introduce some generative AI apps that small businesses can build or purchase to achieve increased operational efficiency and why Amazon Web Services is uniquely positioned to help them scale their businesses.
Improving customer experience
Are you finding it difficult to respond to a high volume of questions from your customers? Small and medium-sized businesses like yours are thinly distributed and are often asked repetitive questions while human agents work on higher-value issues. We may be able to handle your requests. The first use case we recommend is an AI-powered virtual agent that can interact with customers of his website or app in basic conversations. There are two ways to deploy this in your business.
- If you have in-house IT staff or work with a third-party managed service provider, you should look into QnABot on AWS. Our customers use it to reduce call center wait times and create better interactions. It is a multichannel, multilingual, conversational chatbot that uses large-scale language models (LLM) to respond to customer questions, answers, and feedback. This can be customized and implemented based on your business' specific needs.
- Alternatively, if you don't have in-house IT development resources and want a pre-built solution, we recommend learning about Sendbird Chat on AWS Marketplace. Sendbird provides the conversation platform trusted by thousands of businesses. It has a scalable and feature-rich API portfolio for in-app chat, audio, and video. Most importantly, it has tiered pricing to suit small business budgets.
Increase employee productivity and automate business processes
When you run a small business, you can be burdened with administrative tasks such as sharing meeting notes, writing summaries, creating documents, and other tasks that don't directly impact your bottom line. Administrative tasks can be delegated in large companies, but not so easily with small teams.
Enter Amazon Q Business. It is an AI-powered generative assistant that can answer employee questions, provide summaries, generate content, and securely complete tasks based on the data and information in your system. Essentially, it allows employees, regardless of their technical proficiency, to ask questions about the data contained within the cloud.
If you are an existing customer with an AWS account running other cloud services, you can log in to the AWS Management Console and create a generated AI app with Amazon Q Business. It includes built-in “connectors” for Amazon Simple Storage Service, websites, and third-party apps such as Microsoft SharePoint, Jira, Zendesk, and Salesforce. You can set up a regular refresh cycle for this data to keep your answers up to date. This allows your employees to use Amazon Q Business through a secure webpage. or Access your entire unique business app using APIs.
Enhance your creativity and content creation
The final area that we're seeing a lot of interest in is around using data to power the creative content of sales and marketing campaigns. AI can generate multiple design prototypes
User-based optimization of existing designs based on specific inputs and constraints.
Provide feedback and improve production speed. SMB marketers can use it to generate written content such as blog posts, social media posts, and emails, and media companies can use it to:
Create graphics, special effects, scripts, dialogue, and stories in multiple formats.
Use Amazon Q to log in to the console and attach data sources (such as research, personas, and other attributes) that you use specifically for your sales and marketing content. Create secure web access to generated AI apps for sales and marketing employees and encourage the creation of virtual assets to drive your business.
Why AWS?
AWS makes it easy to build and scale generative AI that is customized for your data, use cases, and customers. Specifically, AI tools enable small and medium-sized businesses across all industries to analyze their data to gain insights and generate original content. Using AWS, you get the following benefits:
- Deep and broad technical experience
- The highest level of cloud security
- Support and guidance from cloud IT experts
- Access to industry-leading foundational models
- High-performance, low-cost infrastructure for generative AI
As you can see, AWS is investing in creating innovative generative AI-powered applications that help you connect your data sources, create generative AI applications, and securely share generative AI apps with your teams and customers. . With AWS, you can access more generative AI capabilities through an expanded library of LLM models, AI-infused services, and an expanded library of open source solutions. Additionally, the AI data you generate on AWS is designed to never leave your account, giving you control over who and how your data is used.
We recognize that small businesses do not have unlimited funds to invest in new technology. That's why Generative AI LMMs and cloud service pay-as-you-go models make generative AI accessible to more people, regardless of company size.
conclusion
These are just a few of the easy ways small businesses can use AWS generative AI services and partners in their daily business practices. In future articles, we'll explore how generative AI can be used to improve builder productivity and enhance customer service capabilities. Learn more about how to make your SMB a smart business or contact us directly to take the next step.
