Snap Inc announced Wednesday that as the owners of photo-messaging app Snapchat deepen their commitment to AI technology, artificial intelligence chatbots will be able to respond to user messages with images that are entirely AI-generated. .
The announcement was made at Snap’s annual Partner Summit. The company aims to use the technology to speed up the development of augmented reality (AR) features that overlay computerized images on top of real-world photos and videos.
Generative AI has gained a lot of attention in the tech industry in recent months, with the ability to generate original text and photos in response to prompts. Snap’s chatbot, called My AI, which can help users do everything from writing poetry to searching for information, was built using the startup’s OpenAI’s ChatGPT technology. rice field.
My AI is now free to all Snapchat users and can be summoned to answer questions in conversations between friends on Snapchat, Snap said Wednesday. It was initially rolled out to users paying $3.99 per month for the subscription Snapchat+.
Snap CEO Evan Spiegel said that recommending Lenses could help users explore more parts of the Snapchat app. says there is. interview.
“This is the first time we have introduced AI into communications, which is the core of our service,” he said. “People are really using My AI as a creative tool.”
According to Snap, My AI’s ability to respond to users with unique AI-generated images will be available first on Snapchat+, which has reached 3 million subscribers.
As AI chatbots grow, so do concerns about whether AI can plagiarize published work, provide inaccurate information, or return harmful responses to queries. I’m here.
Snap said it added new safety guardrails to My AI, including temporarily restricting access to chatbots if users repeatedly ask inappropriate or harmful questions.
Snap analyzed conversations with My AI and found that 99.5% of the chatbot’s responses followed Snapchat’s Community Guidelines, Spiegel said.
He added that My AI also considers the user’s age to “make sure the conversation is age-appropriate.” On Wednesday, the Santa Monica, Calif.-based company also unveiled new AR mirrors that can be installed in stores, allowing customers to virtually try on clothing and see which accessories match their outfits. I made it possible.
According to Snap, retailers Nike and Men’s Warehouse are using mirrors in some stores.
Mirror is part of Snap’s enterprise division launched last month to help other companies build AR experiences in their apps and websites. The venture could also help Snap diversify beyond digital advertising, which currently makes up the bulk of its revenue.
