As the debate over ChatGPT rages around the world, Gwalior-based Ayurvedic lifestyle brand Amrutam is quietly reaping the benefits of AI (artificial intelligence) content creation tools.
Amrutam’s Principal of Brand and Vision, Stuti Gupta, has been using ChatGPT for the past few months to send proposal emails to celebrities and create social media plans.
In the past, Stuti had to manually draft these communications, leaving little time to focus on critical business tasks such as manufacturing, sales, or other operations. But now, she creates captions for her media posts in emails, blogs, and social by simply entering basic information into her ChatGPT.
Avimee Herbal, Surat’s herbal hair and skin care brand, has also used AI in recent months. SemRush, an AI-powered content marketing and online visualization platform, was used to pick up keywords for brand marketing.
Keyword extraction helps marketers identify the most relevant and valuable words used by people online and create marketing campaigns and communications accordingly.
“Brand marketing these days relies on Instagram and YouTube, and both of these platforms are continually evolving in terms of algorithms and trends. AI tools analyze content before publishing and provide recommendations. If you can do it, it doesn’t get any better than that,” said Siddhant Agarwal, President of Avimee.
Avimee and Amrutam are one of many small and medium-sized businesses (SMBs) looking to AI solutions for a variety of reasons. Simplifying and automating tasks, gaining customer insights, engaging with customers in a targeted way, and more.
The rise of AI-powered tools
Given the market uncertainty, SMBs are working hard to stay in business and strong marketing is key to attracting and retaining customers and increasing ROI (return on investment) and revenue. play a role. This has led to the gradual adoption of AI tools in SMB marketing.
According to LinkedIn’s recently released “Small Business, Mighty Marketing” survey, 68% of Indian SMEs plan to increase their digital marketing spend. Of these, one in three of his small business will be leaning towards marketing automation, AI and online communities in 2023.
According to Ashutosh Gupta, India Country Manager at Linkedin, 44% of Indian SMB marketers say their top priority is growing their customer base, while 43% say they prioritize growing business revenue and market share. increase. These priorities have driven marketers to ramp up their adoption of marketing technology (martech), he says.
Nearly 35% of SMB marketers are now increasing their investment in measurement tools to maximize ROI and demonstrate the effectiveness of their marketing campaigns.
Adoption of AI in SMBs is on the rise around the world, and SMBs in India are joining the bandwagon. According to a Linkedin survey, 9 out of 10 SMBs in India are investing in AI and marketing automation.
Krishna Kumar, Founder and CEO of Learnbay, an online edtech platform that offers data and business analytics programs, has focused on AI and digital marketing tools such as SemRush, Leadsquared, and HubSpot to increase the company’s revenue from 30% to 30%. We allocate 35% to marketing. The company uses these tools for its social media marketing, email marketing, search engine optimization and pay-per-click advertising.
Source: Small Business, Mighty Marketing Report by LinkedIn
Application of AI
In today’s highly competitive business world, AI-powered marketing and automation tools are providing transformative solutions for businesses.
Automation tools reduce the time SMBs spend on repetitive or arduous tasks and free up that time for core functionality and complex tasks.
Avimee Herbal uses ChatGPT to partially automate the creation of Instagram reels.
“To create a reel of DIY recipes, all you have to do is put your ingredients into ChatGPT. is ready to be published, they will design the content flow along with the captions,” explains Agarwal.
Can ChatGPT completely replace the need for human intervention? No, SMB owners say.
Stuti points out that ChatGPT helps draft emails and social media posts, but ultimately her team has to “edit” and “play around” with chatbot-generated content. doing. that.
Apart from ChatGPT, Amrutam uses the Piggy Magic AI content creator tool to create interactive content and related graphics for social media posts.
Infographic by Nihar Apte
AI marketing tools enable SMBs to devise creative digital marketing strategies that address business needs and tailor customer communications based on actionable insights provided by AI.
Ankush Goyal, head of digital marketing at Coding Ninjas, an Edtech platform for coding, says analytics are revolutionizing the way marketers interact with customers.
“By using machine learning and AI to monitor and evaluate multiple metrics, businesses can optimize their marketing strategies and improve customer engagement,” he says.
Source: Small Business, Mighty Marketing Report by LinkedIn
Drive business growth
While it’s too early to measure exact quantitative impact, early signs suggest that AI-powered martech tools could drive business growth in the coming days.
According to Stuti, AI tools have allowed her to create more social media posts and engage with customers more frequently, contributing to lead generation and sales in the long run.
Learnbay’s Kumar says the martech tool provided easy reports and dashboards that helped the company make better decisions and strategize its marketing campaigns. Brands also help drive loyalty and drive online sales, he says.
Over the past two months, thanks to the data and insights provided by SemRush, Avimee Herbal’s ROI was 4.8% on Google Ads and 7% on e-commerce platform Amazon. According to Agarwal, AI tools have also helped the company increase sales by 12% to 13% each month and triple his productivity.
According to IndustryARC report, artificial intelligence in SMB market is estimated to reach $90.68 billion globally by 2027, growing at a CAGR of 22.10%.
As the AI market continues to grow and new use cases and applications are found, more and more SMBs will leverage this technology to grow and succeed.