1. ChatGpt
ChatGpt is a generated AI chatbot developed by Openai. The tool is estimated to have around 200 million monthly users, including businesses and consumers.
use: Research, ideas, writing
Features: Small businesses can use ChatGpt to write articles, advertisements, job descriptions, or emails. It can also be used as a chatbot to generate research and ideas. It is a popular learning tool that helps business owners reflect on trends, tools, or concepts.
Strong Points: Quick and easy summarizing complex information will save you time writing
Cons: Information is not always accurate and can sometimes be plagiarized. You may need to edit text generated by AI, and there is a limit to the number of times you use it every day.
Examples of small and medium-sized businesses: Small accounting businesses are looking to hire new employees. Write a job description using ChatGpt and use it to filter applications based on specific criteria.
Alternatives: Claude, Microsoft Copilot, Google Gemini
read more: How to write a great chatgpt prompt for your business
2. Concept AI
The concept is a platform that helps businesses integrate apps and automate administrative and repetitive tasks (such as entering data into spreadsheets). That AI version is described by Forbes as “all AI apps.”
use: Automating projects and tasks, from information summaries to database management
Features: Concept AI is useful for businesses with template creation, administrator automation, and prioritization. There is a Q&A function that allows users to ask questions based on all the information held in their workspace. It also integrates with ChatGpt and Claude to help you write.
Strong Points: The ability of conceptual AI to quickly process large amounts of information is one of the biggest assets, from document summary to transcript creation and key points identification.
Cons: The free plan is limited to just 20 responses (although AI functions have become the core feature of all paid concept packages).
Examples of small and medium-sized businesses: Freelance graphic designers find it difficult to double their client count in 12 months and maintain organization. They use concept AI to update customer records, take notes, and prioritize weekly tasks for each client.
Alternatives: Zapi, Asana
3. Murph AI
MURF AI is a text tool that generates human-sounding narration from the prompt. The popularity of short form videos using podcasts and voiceover means that tools like MURF AI can be invaluable to small businesses.
use: Creating a narration, narration, or podcast
Features: MURF AI has a library of over 200 voices. It can be used to generate speech in over 20 languages with different accents. You can also use Murf to create recreated narrations from clips of your own speech.
Strong Points: In addition to creating narration, you can also edit clips using Murf's built-in studio, add sound effects and background music. Murf also integrates with useful tools such as Canva and Google Slides.
Cons: Free plans are very limited and you cannot download files. Therefore, if you want to create a lot of narration content, you will need a paid version.
Examples of small and medium-sized businesses: Cake bakers are trying to reach more customers via Tiktok, but they don't have time to record narration for all the videos. They import voice clips into Murf and use them to generate narration for various Tiktok videos.
Alternatives: Luvvoice, NaturalReader
Explanation – How AI can help small business owners?
| Business Tasks | How AI can help | Important steps |
| Responding to inquiries | Handling simple customer-created queries | We provide AI Assistant Tools with a variety of questions and answers you may receive, and guidelines on how to deal with people on behalf of your business. |
| Write an email newsletter | Write an email on your behalf, including subject and body copy | We will provide the tool with a detailed brief on what you want to say (and how you want to say it) in your newsletter. Once the tool has drafted, suggest ways to improve it further |
| Chasing late payments | Automatically chase payments on your behalf and help improve cash flow | Provide AI invoice tool to provide all outstanding invoice details, including amounts and contact details |
| Inventory management | Predict product demand based on data | We provide AI inventory tools with all inventory and sales data. Please explain exactly what you need, such as forecasting demand for December. |
| Diary scheduling | Task prioritization, scheduling, and rescheduling meetings | Provides AI diary tools access to the calendar. Provides a set of rules for how to meet invitations and prioritize specific tasks |
4. Adobe Express
Adobe Express uses AI Tool Firefly to help people create images, graphics and videos, regardless of their level of expertise.
use: Create images, create clips from long videos, create social media assets
Features: Adobe Express allows you to create images from text, making it a very useful tool for social media marketing. There are many features that can be used to enhance your visuals without the help of a graphic designer. These include animations of static images and one-click background removal.
Strong Points: You can explain exactly what you want, and Adobe Express can create it using Firefly. This allows businesses to create a variety of content (such as social media posts) using brand colors and logos.
Cons: The free version has a limited number of AI credits.
Examples of small and medium-sized businesses: The owner of the hat business has just launched a new product. They use Adobe Express to create and promote Instagram Carousel.
5. Lumen 5
AI tools like Lumen 5 significantly reduce the barriers to video creation for small business owners. When it comes to marketing, videos are one of the most popular ways to reach customers, so tools like Lumen can help promote your business to more people.
use: Create videos for social media and marketing campaigns
Features: Lumen 5 is a video tool to video tool. You can use this to create videos from blog posts and scripts. One of its important features is automatic storyboarding. There are also options to incorporate customization tools and your own brand.
Strong Points: Lumen 5 significantly reduces the time, money and expertise required to create videos. It comes with a media library and narration options that allow companies to create professional videos.
Cons: AI video is inconsistent and Lumen 5 relies on templates. Like most AI tools, the free version is limited.
Examples of small and medium-sized businesses: The restaurant wants to share its new menu with its followers on social media. Paste the text version of the menu into Lumen 5 and use it to create a video while bringing the new dishes to life.
6. Copy.ai
If running a business is your strong point, but writing is one of your weaknesses, a tool like copy.ai can be what you're looking for.
use: Copy ads and write blog posts, automate content planning and schedules
Features: Copy.ai emphasizes the ability to use certain audio tones when providing relevant information. Other features include templates for all kinds of marketing content, from advertising copying to social media posts.
Strong Points: Copy.ai allows you to automate content creation for your entire marketing campaign at once. This saves a lot of time.
Cons: Free plans are limited, and all content created by Copy.AI may require fact-checking and editing.
Examples of small and medium-sized businesses: Plumbers want to share some educational content on Facebook on how to find signs of frozen pipes. They use copy.ai to create a 7-level guide for consumers.
| Best Free AI Tools for Marketing | Chatgpt, Claude, Gemini, Microsoft Copilot |
| Best Free AI Tools for Writing | Copy, Jasper |
| Best Free AI Tools for Management and Automation | Concept AI, asana, zapier |
| Best Free AI Tools for Ideas and Research | Chatgpt, Claude, Gemini, Microsoft Copilot |
| Best Free AI Tools for Image Creation | Adobe Express, Canva |
| Best Free AI Tools for Video Creation | Lumen 5, Friki |
| Best Free AI Tools for Narration Creation | Murf AI, Luvvoice, NaturalReader |
Five risks for AI small and medium-sized businesses need to be considered
- Fee – AI tools can be expensive and can be a waste of money if not used properly. You'll do thorough research, look for free alternatives, and spend the time and effort you need to get the most out of your tool.
- Data Privacy and Security – All AI tools require data. If you are providing sensitive customer information, it is important to use secure tools. Otherwise, your data may be compromised.
- Unreliable technology – Many AI tools are new and may be in development. And even the most reliable tools don't always make how you want them work. Make sure your manual system is still in place as a fallback.
- Plagiarism and errors – When creating or creating things using AI tools, remember that the final result is based on what already exists. Before publishing anything, do your own edits and carefully check for errors.
- Losing the human touch -No one knows more about your business than you, and people still want to deal with others. If you rely on AI, something special can lose your business in the first place.
A wisely chosen and used effectively can provide a huge boost to your business. Before committing, it is important to understand where you can benefit from AI and target relevant tools.
Most tools have free versions, but most of them are limited, so it's worth using the free version as a trial version to see if the tool is right for your business.
Also, while AI tools can be extremely useful, it is important to remember that you can't replace what you know about your business. With this in mind, check everything if possible and call out your own expertise.
More Guides for Small Businesses
Ready to set up the cover?
As one of the UK's largest business insurance providers, we specialize in public liability insurance and protect more transactions than anyone else. Why not take a look now and create a quick, coordinated quote?
