US-based operational machine learning (ML) and performance advertising company Moroko announces that investors including Fidelity Management & Research Company and Singapore-based global investor EDBI have become shareholders in the company through a secondary stock transaction bottom.
Moroko said in a statement Wednesday that Fidelity Management & Research Company had acquired a stake in Moroko from Series A investor Korea Investment Partners (KIP).
These recent deals valued Moloko at more than $2 billion, up more than 40% from its 2021 Series C valuation of $1.5 billion.
These transactions resulted from the sale of secondary shares and Moloko did not receive any primary income.
These transactions come as Morocco continues its rapid growth across its portfolio of machine learning-powered software solutions.
“Moroko continues to gain momentum with its mission to help businesses of all sizes grow using operational machine learning,” said Ikujin Ang, CEO and co-founder of Moroko. .
The company continues to grow rapidly while remaining profitable and cash-flow positive, he said.
He said the company’s unique financial profile will allow it to invest in new products such as retail media platforms and monetization solutions for streaming media and over-the-top (OTT) providers.
He also said that KIP’s support has enabled him to have solid success over the years.
Moloko more than quintupled its revenue in the two-year period from 2020 to 2022, reaching over $200 million in revenue in 2022.
The company has been profitable for 12 consecutive quarters.
Moloco is a company that aims to help businesses of all sizes grow through operational machine learning (ML).
An ML platform for growth and performance has enabled app publishers and e-commerce marketplaces to unlock the value of their own first-party data.
Founded in 2013 by a team of ML engineers, Moloco has offices in the US, UK, Germany, South Korea, China, India, Japan and Singapore.
Moloco’s Demand Side Platform enables performance advertisers to buy media in over 2 million apps using an automated system that leverages machine learning and is optimized for results.
This allows customers to extend their performance advertising spend beyond big tech companies and into the open internet while achieving results that only the most sophisticated machine learning systems can deliver.
Today, over 1,000 global advertisers use the platform to acquire customers and create real value.
Meanwhile, Moloco’s Retail Media Platform (RMP) is an enterprise software solution that enables online marketplaces and retailers to build their own ML-powered advertising business.
The platform leverages Moloco’s advanced ML infrastructure and unique model to help clients launch profitable advertising businesses in weeks.
Moloco enables customers to activate over 10,000 advertisers per day with an automated user experience and powerful machine learning models.
RMP is a flexible solution that can be implemented for customers in a variety of industries including luxury goods, food delivery, furniture, and travel.
Moloco’s solution for streaming media and OTT, on the other hand, is an enterprise software solution that enables media owners to use machine learning to accelerate their advertising business.
Moloco’s full-funnel solution enables streaming companies to offer both branded and performance advertising, expanding the overall market opportunity and increasing advertising revenue.
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