2026-03-13T21:32:06.943Z
Shopify CEO Tobi Lütke recently shared how they used AI to create software for incredibly niche but important situations.
His annual MRI scans are stored on a USB stick and require commercially available Windows software to open. Instead of looking for this existing software, he ran Anthropic’s Claude AI model directly on the MRI file, prompting him to build a web-based viewer.
The results were “much better,” he said. When prompted again, the tool was also able to annotate the image with the results of the scan.
Luedtke called this an example of reaching for AI “reflexively.” This means training yourself to intuitively use AI to build bespoke tools when off-the-shelf software isn’t enough.
“I want to train my brain with this intuition,” he wrote in a thread on X that has received more than 7.5 million views.
Bernard Golden, CEO of Navica, a Silicon Valley-based technology analysis, consulting and investment firm, says this type of experimentation requires upfront time and challenges assumptions about how things should be done.
“You have to spend some wisdom looking back at your established habits to see how you can implement AI, but doing so can have a snowball effect. The more you try, the more you get out of it,” Golden told Business Insider. “It’s like learning a language. It’s uncomfortable trying to speak in the beginning stages, but it accelerates your skills and confidence.”
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