vijayawada: NTR district collector Dr. G Lakshmisha emphasized that the future of women's economic empowerment lies in the effective use of modern technology and artificial intelligence (AI). He encouraged the Women's Self-Help Group (SHG) to take bold steps to reach the global market with their products.
The NTR District Rural Development Agency (DRDA), Municipal and Municipal (MEPMA) Poverty Elimination Mission, and Urban Community Development (UCD) co-hosted AI on Saturday for a solid training program titled “One Family -One Antrepreneur” at the Farmers Training Centre.
As part of the program, 160 female entrepreneurs were trained by AI experts in creating brochures, flyers, banners and promotional videos for platforms such as whatsapp, Facebook and Instagram.
In his speech, Dr. Lakshmisha explained that the programme is in line with the vision of Chief Minister N Chandrababu Naidu, who aims to make one woman from all families an entrepreneur. He highlighted that nearly 700 SHG women have already started businesses and become successful entrepreneurs. “We trained them in branding, marketing and financial mobilization. We are now empowering them to explore digital marketing and e-commerce opportunities through AI-based training,” he said.
The collector emphasized that eco-friendly paper dolls, ornaments, herbal products, millet-based foods, sportswear, traditional and contemporary clothing, and leather products created by SHG women reflect immeasurable creativity and should be sold globally. “This is an important step to realizing Swarnandhra@2047 and ensuring economic empowerment and improved standard of living,” he added.
Dr. Spoorti, a professor at Nit-Warangal, conducted six hours of training in two sessions focusing on AI and digital marketing applications for female entrepreneurs.
DRDA Project Director ANV NANCHARA RAO, UCD Project Officer P Venkata Narayana, NTR District President Zilla Samakhya K Kalpana, Vijayawada Urban City President Samakhya K Meenakshi and several other officials also participated.
