CNN
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She does not eat, sleep, or breathe. But she remembers you, she wants you, and never logs off.
Her name is Jordan – AI-powered “digital twin” from former British glamour model Kate Price – And people can pay her to play “uncensored dreams.”
“I couldn't be more human, it's like watching me years ago,” Price, who gained fame as a peroxide blonde tabloid model and Playboy cover star in the late 1990s, told CNN. “It's my voice. It's literally me. It's me.”
On June 9th, she joined the ranks Avatars generated by creators, celebrities and AI are digitally immortalized by Ohchat, an eight-month startup that uses artificial intelligence to build a realistic digital double of public figures. What we mention on OHCHAT's Instagram page is that through these AI avatars you can achieve “spicy fantasy.” The platform attracts 200,000 users, most of which are based in the US.
Ohchat sits at a provocative intersection of AI, fame and fantasy where intimacy is simulated and connections are monetized. It goes a step further than the platforms such as the only fans who pay to access content creators' adult content.
It also highlights questions about whether AI companies are doing enough to ensure that technology is not misused, from their roles from how people make a living to how they form intimate connections.
“This creates the right environment for humans to be completely left behind,” Eleanor Drage, a senior researcher at the Leverfurume Center for the Intelligence Center at Cambridge University, told CNN.
“Lovechild between only fan and openai”
OHCHAT CEO Nic Young described the platform in an exclusive interview with CNN, “Lovechild between OnlyFans and Openai.” When activated, the avatar runs autonomously and provides subscribers with “infinite personalized content.” For example, Jordan is sold on its platform as the “ultimate British bomb.”
The layered subscription model allows users to pay $4.99 per month for unlimited text on demand, $9.99 for cap access to audio notes and images, and $29.99 for unlimited VIP interactions.
According to Young, like other creators on the platform, they have received an 80% reduction in revenue generated by AI avatars. Ohchat keeps the remaining 20%.
“You literally have unlimited passive income again without doing anything,” Young told CNN.
The platform is “a very powerful tool and you can use it, but the people behind it want to use it,” he added. “We were able to use this in a really scary way, but we use it in a really, really, good, exciting way.”
Since launching OHCHAT in October 2024, the company has signed 20 creators, including Baywatch actress Carmen Electra. Some of the creators already make thousands of dollars a month, Young said.
“It takes away the money of your time,” he told CNN. “Don't touch it at all and don't take money into your bank account.”
To build a digital twin, Ohchat asks the creator to submit 30 images of themselves and talk to the bot for 30 minutes. According to Young, the platform can generate digital replicas “within hours” using Meta's large language model.
Price's AI avatar is trained to mimic her voice, appearance and mannerism. Jordan can “sext” users, send audio notes and images, providing intimacy in demand on a large scale.
“They had to get my movements, my traits, my personality,” Price said.
Price's avatars are classified as “Level 2” of four of the four on the platform's internal scale, ranking the strength and explicitness of the interaction. “Level 2” means sexual chat and topless images, but not full nude or simulated sexual activity. Creators who contribute to the platform decide what level their avatar will be.
Price told CNN that she felt “empowered” her by creating a digital version of herself. Digital Twin offers a 24-hour connection that can't match even on only subscription-based accounts, she said.
“Obviously, I won't sleep, but she can't sleep. She can use it,” she said.
The rise of AI avatars like Jordan brings deep scrutiny into the new frontier of digital labor and desire. There is a risk that creators will replace their likeness, and fans are vulnerable to forming emotional attachment to the simulation, and the platform can benefit from interactions that feel real but are on one side.
Sandra Wachter, a professor of technology and regulation at Oxford University, questioned whether “it would be socially beneficial to encourage and monetize human computer interactions pose as emotional discourse.”
Her comments reflect concerns about emotional dependence on her AI peers. Ohchat is for adults, but enters an ecosystem that is already working on the consequences of synthetic intimacy.
Last year, a lawsuit involving the character attracted global attention after the teenager's mother allegedly died of suicide following her relationship with the platform's chatbot. Elsewhere, social media users have become a virus that describes their emotional bond with ChatGpt's “boyfriend” with such digital entities designed to mimic human affection.
“It's all an algorithmic theater. An illusion of interaction that doesn't actually exist,” said Toby Walsh, a professor of artificial intelligence at the University of New South Wales in Sydney, Australia.
Ohchat strikes what Young calls “a balance of immersion and transparency.”
Ohchat “evidently doesn't present himself as a face-to-face or as a real experience,” he said. “It's not in the interest of the users to make a clear reminder that this is all AI, but it's very clear about its advance payment and the experience and delivery of the platform.”
But even if she's not the real thing, it's Young's interest to keep users hooked on the platform with a “Jordan”-like personality, Walsh says.
“These platforms benefit from engagement,” he told CNN.
Aemon Chauke, a partner at the intellectual property law firm Brifa, points out that there are risks in the creator's reputation, especially for famous figures such as Price and Electra.
“Vulnerable fan users can become overly attached to hero avatars and become addicted,” Chawke told CNN. “And when their avatars get hacked, hallucinated, or say something aggressive, it seems like it will harm public reputations.”
Young says ethics can be “hard to define in this industry,” but he says the platform operates within “many strong boundary hell.”
Young said Ohchat uses safeguards that build on what Meta's Facebook is using. He said each creator will sign an agreement that outlines the exact rules of conduct for the digital twins. Avatars can be cancelled or deleted at any time, he added.
“It's within their control and at their sole discretion, whether to stop, when or when to delete their digital twins,” he told CNN.
But Young is ready to face difficult questions. His vision of the future will be digital replication.
“We can't imagine a future where every creator doesn't have a digital twin,” he said. “I think it's absolutely certain that every creator and famous person has an AI version for themselves. We want to be the layer that makes it happen.”
