Do you have a round face and full cheeks and don’t know what jewelry will suit you? Angular, modern pieces with an edgy design will complement such features nicely. Bold hanging earrings, on the other hand, are often perfect for people with a triangular face shape. But who will help them make these choices? In the era of artificial intelligence (AI), Senco Gold & Diamonds, one of India’s leading pan-India jewelery retailers with a heritage of over 85 years, on Thursday launched an AI application, ‘Shape of You’, to commemorate Women’s Day. ‘Shape of You’ is Senco’s first expert-led styling initiative that aims to redefine the way customers choose jewelry to match their unique face shapes and natural features. This AI-powered innovation combines technology and personalized styling to guide customers to the pieces that are best for them.
Joyta Sen, director and head of marketing and design at Senco Gold and Diamonds, said, “‘Shape of You’ is not a campaign, but a concept that enhances personal identity through technology guided by design intuition. We are making shopping more personalized. With the help of AI, we will enable women to decide which designs and jewelery look best on them.”
Meanwhile, Suvankar Sen, MD and CEO of Senco Gold & Diamonds, said: “Women instinctively know when jewelery feels appropriate, often even if they can’t explain why. ‘Shape of You’ is one of our many technology applications to enhance the customer experience and drive unique customer service, and is a unique first for the jewelery industry.”
