~The The campaign was created using ChatGPT 4.0, MidJourney, Runway ML, and Eleven Labs~
In a radical departure from traditional marketing, Seekho unveiled an AI-built campaign around its revolutionary product, SuperDegree. Seekho’s fully AI-built advertising campaign highlights the need for India’s next generation of graduates to prepare for a future shaped by generative AI. Seekho’s Super Degree reflects the spirit of an AI campaign that innovatively blends technology and learning. Developed in line with the expectations of India’s top recruiters, the program blends classroom instruction, experiential learning and AI-powered app-based learning. This effectively prepares students for the job market.
The “SuperDegree” campaign reflects Seekho’s technology-first spirit. In how the campaign draws on the personalities of India’s iconic figures and visionaries, from Aryabhatta to Mahendra Singh Dhoni, and juxtaposes them with forward-looking university degrees. Stand out. The Super Degree AI advertising campaign is a unique blend of India’s past and future. Use AI to create avatars of famous Indian celebrities such as Mahendra Singh Dhoni, Mahatma Gandhi, Ratan Tata, Abdul Kalam and Jawaharlal Nehru. Seekho focuses on the traits that prepare today’s students for tomorrow’s world. The AI campaign was brought to life using GPT 4.0 for strategy and copy, MidJourney for still images, Runway ML for video clips and his Eleven Lab for AI audio generation. By leveraging these AI platforms, we were able to generate ads without the need for Seekho’s extensive team of writers, editors, designers and other ad filmmakers.
The problem Seekho is trying to solve is even bigger. India’s 100+ year old education system needs to be completely reimagined to ensure that the country’s graduates remain socially relevant. For this reason, Seeho hopes to bring together Indian universities, students and recruiters. Here is his Seekho’s three-step plan for upgrading the Indian education system: 1. Redesigned courseware validated by top 1000 companies in India. #SeekhoJoKaamAaye 2. Replace memorization with hands-on learning. #KarkeSeekho 3. Enhance offline education with on-demand education. His AI ad campaign for #KabhiBhiSeekho Seekho is the first example of edtech ditching the traditional human-driven campaign process. India’s broader edtech community is likely to follow suit.
“We are redefining not only how we market, but how we teach. This AI-driven campaign demonstrates our mission to transform higher education through technology.” Arihant Jain, co-founder of Sikuho.
About Sikuho
Seekho is an AI-centric upskilling platform that provides affordable and engaging learning experiences for students to land their dream jobs. The company uses AI to personalize student paths, maximize career growth, and achieve the impossible. With extensive and simplified courses of study led by industry experts, his Seekho mission is to empower students in many ways. Provide them with the right tools to help them get tomorrow by becoming more skilled in their respective fields, maximizing their income potential and getting high-paying job offers. The company envisions pioneering learning by providing engaging and affordable knowledge.
