Fullerton, California, August 1, 2025 (Globe Newswire) – Search Business Group, a Southern California-based Latino digital marketing agency, has announced the launch of a new Generation Engine Optimization (GEO) service that will help doctors, dentists and veterinary practices rank on AI-driven search platforms such as Chatgpt, Perplexity and Gemini. As patient search behavior moves to a generation AI platform, new delivery position providers across the region become visible and competitive.
Ron Arellano, founder and creative director of Search Business Group, leads healthcare marketing innovation with a focus on inclusion, data-driven strategy and digital visibility.
Agency healthcare-specific strategies have resulted in significant performance outcomes for Orange County and beyond. One example includes the new generation of dentistry at Mission Viejo. This was a 300% increase from the previous year, achieving a 60% increase in local search traffic and a 70% increase in phones following a comprehensive campaign that includes web development, SEO and content optimization.
The Search Business Group is led by award-winning creative director Ron Arellano. The background includes over 20 years of creative leadership across high-profile brands such as NY Mets, T-Mobile, Bridgestone and WeightWatchers. Under Arerano's direction, the agency pivoted its expertise in the health sector, bringing global-level strategies to small and medium-sized practices.
“Practitioners and experts often lack access to custom marketing that reflects their unique voice and community,” Arerano said. “Search business groups fill that gap with culturally recognized campaigns that produce real business outcomes.”
By combining human-centered design with technical accuracy, our agency supports a wide range of providers, including orthodontists, oral surgeons, veterinary clinics and MED spas. The approach also addresses expression and language equity in healthcare communication, while emphasizing performance analytics, local SEO, and user-first content.
