This studio showcases Samsung’s industry leadership in AI-powered solutions for enterprises.
Immersive Zone spans solutions across healthcare, hospitality, education, retail and banking
Modernize your business quickly with reliability, manageability, and data security
[L-R] Lieutenant General Anoop Singhal, Director General, Artillery Regimental Recruitment, JB Park, SWA President and CEO, Colonel Balwinder Singh, Director and MD; Targus Technologies demos industry solutions at BES, Gurugram
Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram. It will create a future-ready destination where businesses can explore Samsung’s AI-powered connected B2B solutions in real-world environments. BES is already operational in Mumbai, and the Gurugram launch strengthens Samsung’s commitment to building a future-ready B2B experience for decision makers in India.
Designed as a high-impact experience center, BES brings together Samsung’s advanced mobile devices, displays, healthcare devices, and smart solutions to demonstrate how businesses can drive productivity, efficiency, and digital transformation through seamless interoperability and enterprise-grade security.
Spread over 6,700 square feet, BES Gurugram offers curated walkthroughs for decision makers across sectors such as startups, education, hospitality, healthcare, retail and banking. Featuring multiple zones that simulate real-world business scenarios, BES helps partners and customers visualize how Samsung technology can be implemented at scale across the workplace.
“At Samsung, we believe that the future of business will be shaped by AI-driven intelligent experiences that are human-centered, connected, and sustainable. Our Business Experience Studio in Gurugram reflects this vision, providing businesses with the space to engage in AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless From banking to banking, we are demonstrating how applied AI embedded in devices and platforms can deliver digital transformation that is meaningful, efficient, and built for scale.This studio is more than just a showcase of technology, but a testament to our long-term commitment to building the future of the enterprise with AI at its core, along with our partners in India and around the world. ” JB Park, President and CEO of Samsung Southwest Asia, said:
With the launch of BES in Gurugram, Samsung strengthens its efforts to make future-ready technology available to Indian organizations
Built on AI, connectivity, and reliability
BES, Gurugram demonstrates Samsung’s industry leadership in building AI-driven solutions that work together seamlessly, enabling businesses to modernize faster while maintaining high standards of reliability, manageability, and data security. The solution leverages Samsung’s connected ecosystem and is supported by enterprise platforms such as Samsung Knox, VXT, and LYNK Cloud, providing secure deployment across distributed environments, including classroom networks, banks, healthcare facilities, retail stores, and hotel chains.
Gurugram BES Experience Zone
Zone 1: Industry Solutions
Featuring intelligent, sector-specific solutions for education, retail, finance, and healthcare. In the education section, visitors can experience smart classrooms, education automation, and campus management solutions powered by Samsung’s next-generation interactive displays, integrated tablets, and digital bulletin boards. They work synchronously and are managed by Knox Security.
A highlight of the retail zone is spatial signage, a display innovation that transforms 2D content into a 3D viewing experience for more immersive retail engagement. This zone will showcase advanced business applications and devices such as digital advertising solutions, soft POS systems, and air quality management systems, as well as rugged smartphones and tablets for harsh environments that meet stringent MIL-STD-810H standards.
For banking, Samsung’s AI-powered treasury and branch automation solutions enable seamless workflows supported by VXT, which enhances data security on display. It also supports mobile devices and laptops secured with Knox for secure banking and an integrated multi-device experience.
Healthcare demonstrations include AI-driven productivity tools such as speech-to-text, note assist, and interpretation to improve documentation and patient communication using flagship devices and wearables. The display devices on display are DICOM compliant and support medical-grade image processing workflows. AI-driven imaging solutions in digital radiography systems, such as vision assist and motion alarm, are transforming the diagnostic process.
Zone 2: Integrated solutions
SmartThings Pro shows how connected, AI-powered solutions can redefine modern meeting rooms, workspaces, and hospitality environments.
Hospitality experiences are supported by LYNK Cloud, enabling features such as self-check-in and check-out and automated guest services. The studio will also introduce Samsung’s 21:9 front-row meeting room solution, built to support more immersive collaboration and optimized workspaces.
Customized system AC for residential, commercial and industrial sectors introduces intelligent and highly efficient air conditioning solutions. The AC is equipped with the AI-enabled DVM S2, a variable refrigerant flow (VRF) system that autonomously optimizes performance based on environmental conditions.
The software section also expands on the Knox Suite of solutions for secure device management, Knox Guard for device financing solutions, and hardware-embedded security.
The Wall, Samsung’s innovative large display with Ultra Chroma technology, Micro HDR, Black Seal technology, and Micro AI processor, can be customized for use cases across a variety of industries, including automotive, government, hospitality, and enterprise. This zone also introduces an AI control room concept for unified monitoring with clear visualization and security powered by Knox.
Zone 3: AI Home and Immersive Experiences
This area will enable Samsung’s connected lifestyle ecosystem through simulations of smart bedrooms, kitchens, living rooms, and work-from-home scenarios, delivering immersive gaming and home cinema experiences, and showcasing how AI and connectivity will transform the future of life and entertainment.
Accelerating corporate transformation in India
With the launch of BES in Gurugram, Samsung is strengthening its efforts to provide Indian organizations with future-ready technology that supports innovation, superior customer experiences, and sustainable growth, backed by Samsung’s long-standing leadership in devices, displays, and connected platforms.
To visit: Business Experience Studio, 20th Floor, Two Horizons Centre, Golf Course Road, DLF Phase 5, Sector 43, Gurugram, Haryana – 122009
