The runway of an AI startup that recently partnered with the AMC Network is now about to break into the gaming industry. The company has plans to launch a newest platform called GameWorld next week. Barge. The new tool allows runway users to create something similar to interactive text-based games that can generate text and images from AI.
The gaming world can only produce basic designs for now, but the company's CEO, Cristo Barbarazuela, hopes this will be the first step towards more AI use in the gaming industry. Valenzuela said Barge “The generated video games will be coming later this year,” adding that Runway is about to partner with a video game company that can use video game tools, but is accessing video game datasets to train AI. However, the use of AI in video games has already attracted a lot of criticism from industry experts, and even leads to SAG-AFTRA Unions that use the similarities and voices of members to train AI, clashing with video game companies.
Despite its opposition to the terminology of its video platform, Runway faces its own controversy that it is reportedly training AI on YouTube videos and pirated films. Still, Runway is trying to replicate similar successes in major television and film studios. In AMC transactions, AI companies help create promotional materials and help “accelerate pre-visualization during development.” Before AMC, Runway secured a partnership with Lionsgate, providing AI for the studio's “pre-production and post-processing processes.” When it comes to the gaming world, runways are not the first to introduce generation AI, as Ubisoft has already seen other examples in the industry, such as creating video game dialogs using a tool called Ghostwriter.
