Roland Berger is strengthening its AI capabilities in the UAE through a new partnership with Microsoft, one of the leaders in the AI technology industry.
“Harnessing the power of artificial intelligence, including generative AI, is a top priority for executives across all industries. This partnership will enable us to support our clients across their AI value creation efforts.” Roland Elias Ard, Senior Partner and Head of Digital and Entrepreneurship at Berger.
In fact, the potential of AI is taking the business environment by storm. And more recently, the rise of generative AI has similarly unlocked a whole new dimension of more easily accessible AI-driven value.
Microsoft is one of the leaders in the AI space, and its AI suite and generative AI tool Copilot have seen rapid adoption over the past period.
Through this new partnership, UAE organizations looking to adopt Microsoft as the technology foundation for their AI initiatives will be able to turn to Roland Berger for guidance. The strategic consulting firm will lead AI strategy advisory, including developing use cases (both top-line and bottom-line), and support the integration of AI applications into their capabilities.
“This collaboration between Microsoft and Roland Berger supports organizations throughout their AI journey by leveraging each organization’s business strategy, technology capabilities, and access to deep knowledge in the AI field. We're just putting in the strategy, the execution, the best technology, and this is monumental for our clients,” Aad said.
Use cases in various fields
Roland Berger said this technology can create value across a variety of sectors and domains. For example, in the public sector, AI has the potential to enhance government operations with AI-driven efficiencies and innovations tailored to better meet the needs of citizens.
In financial services, banks and financial institutions have the potential to improve risk management, fraud detection, and customer service through advanced AI tools. In the telecommunications industry, AI-powered solutions can help optimize network management and improve customer experience. In the energy sector, AI has the potential to help companies use advanced analytics to increase operational efficiency and promote sustainable practices.
Mr Ard said these examples were just the tip of the iceberg and there were many others that could have a positive impact. “Today, businesses face increasingly complex environments and strategic challenges, and we believe that AI is a key enabler in helping them achieve their business goals.”
Microsoft, meanwhile, said it was pleased to be partnering with a “leading consultancy” like Roland Berger.
Naim Yazbeck, General Manager of Microsoft in the UAE, said: “At Microsoft, we understand the importance of our partners in delivering the best possible experience for our customers. By working closely with leading companies such as Roland Berger, we are helping our customers transform their AI efforts. We will be able to provide you with the know-how, tools and resources you need to succeed.”
“We look forward to starting this journey with Roland Berger and delivering innovative and impactful AI solutions that meet the unique needs of our customers.”
