Roh Tae-moon: “Our goal is to connect 400 million devices this year… AI will become our everyday partner.” [CES 2026]

Samsung Electronics is ushering in a new era of connectivity powered by artificial intelligence (AI). The company announced its vision to connect all 400 million devices per year into a single network and become “AI's everyday companion.”

On the 5th (local time), ahead of the opening of CES 2026, Roh Tae-moon, president and CEO of Samsung Electronics and head of the Samsung Electronics DX division, held a press conference in Las Vegas and announced the division's medium- to long-term business strategy and AI vision.

President Roh said that Samsung Electronics will connect all 400 million devices into one ecosystem every year, becoming a true AI everyday companion that enriches customers' lives and adds value.

To achieve this, Samsung Electronics has introduced three core strategies. These are: continuous innovation using AI, strengthening our core competitiveness through technological advances, and sustained investment in the future.

First, Samsung Electronics plans to fully integrate AI into all its products and services, including mobile devices, televisions, and home appliances. President Roh emphasized, “AI will be installed in all Samsung Galaxy smartphones, high-end TVs with 4K resolution or higher, and Wi-Fi compatible home appliances.This year's goal is to release a total of 400 million new AI-equipped products.''

Along with this, mobile devices will evolve into “AI hubs” that connect various AI services. All premium TV lineups are equipped with “Samsung Vision AI” to provide a personalized AI screen experience. Home appliances will transform into “Home AI Companions”, minimizing housework and managing daily life such as sleep and health.

Through these initiatives, Samsung Electronics aims to go beyond the capabilities of individual devices and provide customers with a uniquely seamless and comprehensive AI experience.

President Roh added, “Samsung Electronics aims to become a comprehensive AI IT company that connects diverse products and services across all categories and segments and optimizes customer experience through AI.”

Despite the uncertain external environment, Samsung Electronics will continue to strengthen investments to secure future growth engines. President Roh identified four key areas for future growth, saying HVAC, automotive electronics, medical technology, and robotics will be central to future lifestyles.

Last year, Samsung Electronics strengthened its business competitiveness through acquisitions. The Advanced Driver Assistance Systems (ADAS) division of ZF Friedrichshafen AG, a global automotive supplier. digital healthcare company Xealth; The audio division of premium audio company Masimo.

This article was translated by GripLabs Mingo AI.