Rival Modi's dance video raises AI fever in India's general election

AI Video & Visuals


Written by Aditya Kalra, Munsif Vengattil, Shivangi Acharya

NEW DELHI (Reuters) – An AI video shows an ecstatic Narendra Modi in a trendy jacket and trousers, grooving on stage to a Bollywood song as the crowd cheers. is reflected. The Indian Prime Minister reshared the video on X and said, “Such creativity at the peak of voting season is truly gratifying.”

Another video set in the same setting shows Mr Modi's rival Mamata Banerjee dancing in a sari-like outfit, but what is playing in the background is a video of Mr Modi's departure from the party. This is part of her speech criticizing those who have joined the party. State police have launched an investigation into the video, saying it “may have an impact on law and order.”

Mixed reactions to videos created using artificial intelligence (AI) tools show how the use and abuse of artificial intelligence (AI) tools is on the rise as the world's most populous country conducts a huge general election This highlights the concerns that regulators and public safety authorities are facing.

Easily created AI videos with near-perfect shadows and hand movements can mislead even the digitally savvy. But the stakes are higher in a country where many of its 1.4 billion people are technology-challenged and where manipulated content can easily spark sectarian tensions, especially during election times.

A study by the World Economic Forum released in January found that over the next two years, the risk to India from misinformation is likely to be higher than the risk from infectious diseases or illicit economic activity.

“India is already at great risk of disinformation. With the advent of AI, disinformation can spread 100 times faster,” he said, raising concerns about the use of AI in India's elections to some political parties. said Sagar Vishnoi, a New Delhi-based consultant who is advising them.

“Elderly people who are not tech-savvy are increasingly being fooled by AI video-powered fake narratives, which can have serious consequences such as causing hatred against communities, castes and religions. There is a sex.”

The 2024 national election, which will be held over six weeks and end on June 1, will be the first election in which AI will be deployed. The first example was innocuous and limited to a few politicians using technology to create video and audio to personalize their campaigns.

However, major incidents of abuse made headlines in April, including a deepfake of a Bollywood actor criticizing Modi and a fake clip involving two of Modi's close associates that led to the arrest of nine people.

difficult to counter

The Election Commission of India last week warned political parties against using AI to spread misinformation and shared seven provisions of information technology and other laws, including those for fabrication, rumours, and incitement to enmity. It was announced that the crime would be punishable by up to three years in prison.

A senior national security official in New Delhi said authorities were concerned that fake news could cause unrest. The easy availability of AI tools makes it possible to fabricate such fake news, especially during election periods, and difficult to counter, officials said.

“We don't have (proper monitoring) capabilities. It's difficult to keep track of the ever-evolving AI environment,” the official said.

“Social media cannot be completely monitored and people have forgotten how to manage content,” said a senior election official.

They declined to be named because they were not authorized to speak to the media.

AI and deepfakes are increasingly being used in elections around the world, including in the US, Pakistan, and Indonesia. A recent video that went viral in India shows the challenges facing authorities.

Over the years, India's IT ministry committee has set up committees that, either at its own discretion or in response to complaints, order the blocking of content it deems to be likely to harm public order. During this election cycle, pollsters and police forces across the country deployed hundreds of officers to identify problematic content and request its removal.

While PM Modi's response to the AI ​​dance video (“It was fun to watch myself dance”) was light-hearted, Kolkata police in West Bengal state accused X user SoldierSaffron7 of sharing the Banerjee video. An investigation has begun.

Kolkata's Cyber ​​Crime Officer Dulal Saha Roy shared a type of notice with X asking users to delete the video or be “liable for severe penalties”.

“No matter what happens, I won't delete it,” the user told Reuters via X's direct message, declining to give his phone number or real name for fear of police intervention. “The police can't trace (my) whereabouts.”

Election officials told Reuters that authorities can only tell social media platforms to remove content, and confusion ensues if the platform claims the post does not violate internal policies. Stated.

vigur video

Modi and Banerjee's dance videos, which have been viewed 30 million and 1.1 million times respectively on X, were created using free website Viggle. This site uses your photo and some basic prompts detailed in the tutorial to create a video of the person in the photo dancing or doing other real-life movements within minutes. Can be generated.

Viggle co-founder Hang Chu and Banerjee's offices did not respond to inquiries from Reuters.

Apart from the two AI dance videos, another 25-second Viggle video circulating online shows Banerjee appearing in front of a burning hospital and using a remote control to blow it up. This is an AI-modified clip from the 2008 film The Dark Knight in which Batman's enemy, the Joker, wreaks havoc.

The video post has been viewed 420,000 times.

West Bengal police believe this is a violation of India's IT laws, but an email notification sent by Company X to users seen by Reuters states that Company X is committed to “protecting and respecting user voices. “We strongly believe that this is the case,” and therefore no action has been taken.

“They can't do anything to me. I didn't take that (notification) seriously,” the user told Reuters via X's direct message.

(Reporting by Aditya Kalra, Munsif Vengattil, Shivangi Acharya; Additional reporting by Krishn Kaushik, Subrata Nag Choudhury, Hardik Vyas, Carmel Jaeslin B, Sudipto Ganguly; Editing by Raju Gopalakrishnan)



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