Ani
Has been updated: July 27, 2024 06:25 IST
Abu Dhabi [UAE]Ras Al Khaimah Special Economic Zone (RAKEZ) hosted a special session for customers to explore practical applications of Artificial Intelligence (AI) in sales and marketing.
The event aimed to demystify AI and present it as a practical tool that businesses, especially SMEs, can leverage to drive growth.
This session covered practical strategies to make AI accessible and beneficial across various business functions. Industry experts came together to demonstrate real-world uses of AI, highlighting how it can deepen customer understanding, personalize marketing campaigns, and optimize sales processes.
These insights provide a clear roadmap for integrating AI into business operations, empowering startups and SMEs to transform their businesses.
“Understanding and implementing the latest technological tools is essential to stay competitive in today's rapidly changing marketplace. We are pleased to provide a platform where our clients can gain the knowledge and confidence to leverage AI effectively,” said Ramy Jallad, CEO of RAKEZ Group.
Participants left the session with practical knowledge on how to get started with AI integration, choose the right solution, and maximize the benefits. The event demonstrated the enormous potential of AI to navigate common uncertainties and enhance business operations.
Garth Tiltman, General Manager of NOVA Holding Group, said: “We are leveraging AI to break new ground in the import/export industry, with a focus on innovative products in the construction and hospitality industries. Today's insights on the role of AI in streamlining operations and enhancing lead generation are particularly impactful and reinforce the importance of technology in expanding our reach.”
Fadi Hacichou, Managing Director of Highlander Adventures-UAE, CEO of Adventureti Outdoor and Managing Partner of Summit X Tourism and Consultancy said: “The insights gained from this session will be valuable for anyone in the niche adventure tourism sector. Learning how to effectively target different audiences and tailor your marketing strategies accordingly is essential. The knowledge shared here will help us refine our approach to meet the unique demands of adventure enthusiasts in different regions.”
RAKEZ is committed to promoting the growth of start-ups and small businesses through business education and providing networking opportunities to help the business community stay ahead of the curve. (ANI/WAM)
