Implementing Generative AI Focus on enhancing customer travel experience and improving employee workflow
Norwalk, Connecticut and sunnyvale, california, June 6, 2023 /PRNewswire/ — Leading online travel agencies Priceline and Google Cloud announced today that Priceline plans to deploy Google Cloud’s generative AI technology in both the customer-facing and internal parts of its business. Customers will soon have access to new AI-powered generative chatbots that will show more personalized service when searching for hotels around the world. In addition, Priceline employees will benefit from increased and easier access to internal information, increasing productivity by using AI to automate some of the time-consuming coding and content generation tasks. achieve improvement.
Priceline’s first Google Cloud-generated AI deployments will begin rolling out this summer and include:
- A full-fledged travel assistant chatbot Give your customers a conversational experience to answer all their travel planning questions and the ability to book a trip directly within the chat experience.
- New personalized hotel booking experience powered by AI Help customers find preferred hotels based on proximity to local attractions, restaurants, and activities.
- Marketing platform powered by generative AI Enable the Priceline team to automatically generate marketing copy and images for customers across all corporate channels.
- Enhanced developer productivity, automation, and internal database mining tools We will add and expand new in-house information search functions and software production functions.
As travel demand returns to roughly pre-pandemic levels in a highly competitive industry, Priceline has adopted a first-mover approach, using new technology to differentiate itself, a philosophy rooted in its history and culture. Priceline specifically leverages Google Cloud’s generative AI products to provide customers with a more personalized service and seamless booking experience, while increasing productivity and empowering employees to do their most meaningful and impactful work. We’ve introduced new workplace tools that help you stay focused.
“Priceline is committed to turning the novelty of generative AI into lasting value for our customers and our business. We believe it is also important to actually direct innovation to opportunities and opportunities.” Marty Brodbeck, Chief Technology Officer, Priceline. “By adopting Google Cloud as our AI innovation partner, we further strengthen our commitment to providing our customers with the fastest, most seamless and most beneficial booking experience, from personalized planning and travel inspiration to customer service. I will continue.”
“Generative AI holds tremendous promise for the travel industry, and Priceline is at the forefront of delivering that benefit to both customers and employees,” he said. Thomas Kurian, CEO of Google Cloud. “Together, we are committed to being bold in AI innovation and taking responsibility for how we deploy this new technology.”
Using Google Cloud Generate AI App Builder, Priceline is building a new AI-powered generative travel assistant chatbot. This chatbot assists customers with various aspects of travel planning and booking, from research to booking actual trips to accessing customer support. Customers can get useful answers to broad and nuanced questions like, “Where are the best 4-star hotels in Midtown?” manhattan “Are you within walking distance to Central Park?” “Can you extend your hotel reservation for an extra night?” , addressing historical challenges across many industries, particularly the travel industry. , Responding to complex customer inquiries can be costly for businesses and is often a frustrating experience for the customers themselves. Priceline customers will be able to access her chatbot 24/7 on both desktop and mobile.
Additionally, Priceline is introducing improved generative AI capabilities to its web and mobile experiences as part of its “Connected Trip” strategy. Leveraging his Vertex AI in Google Cloud, an upgraded hotel booking experience displayed via a map view on the hotel detail page gives customers access to personalized and up-to-date neighborhood information. Become. AI-powered generative descriptions of places of interest make it easy for Priceline customers to find useful information such as nearby attractions, local restaurants, seasonal events, gas stations and grocery stores. increase. Travel planners for families of four can easily find and book accommodations that meet their needs, whether it’s a top-notch hotel with ice skating at Rockefeller Center or a luxurious suite for vegetarians within walking distance. became. restaurant.
Internally, the company plans to use Google Cloud’s Enterprise Search on Gen. app builder Enhance search capabilities across internal information and connect employees to distributed documents, databases and intranets. After implementation, employees will have easier access to the information and resources they need, from guidance on how to update their banking information for direct deposit payments to customized benefits information based on their state of origin. increase. Priceline developers can also take advantage of her AI-powered collaborators on Google Cloud. Duet AIsupports code completion, search and summarization.
The company also employs Vertex AI Accelerate the content development process for your marketing campaigns. As customers are regularly sent personalized content and promotions about various travel destinations, Priceline will soon use generative AI to develop emails that describe cities and tailor campaigns to specific consumer groups. will improve its push notification messaging to better personalize and quantitatively drive bookings. . The company also plans to use generative AI to develop new images and dynamic text for online advertising and Priceline branded assets.
Priceline’s choice of Google Cloud’s AI technology was based on a number of factors, including overall security, utility, speed, and ease of use. Google Cloud’s approach to data governance and privacy policies also helps ensure that Priceline maintains control of its data, a key priority for the company. In addition, Google Cloud’s responsible approach to AI also means that Priceline has access to tools that can directly tune and update language models at scale and review the adequacy and accuracy of model responses.
To experience this new technology or book your next trip, please visit: price list.
About Google Cloud
Google Cloud accelerates the digital transformation capabilities of any organization’s business. Google delivers enterprise-grade solutions powered by Google’s cutting-edge technology, all on the industry’s cleanest cloud. Customers in over 200 countries and territories rely on Google Cloud as a trusted partner to enable growth and solve their most important business problems.
About price line
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG]has been the leader in online travel for 25 years. Priceline’s unique deals technology combines negotiation and innovation to analyze billions of data points to offer customers deep discounts you can’t find anywhere else. When travelers become Priceline VIP, they gain access to millions of hotels, flights, alternative accommodations, car rentals, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service, and tiered discounts available. Priceline helps millions of customers live the moments that matter every year by making travel affordable for everyone. Because where your happy place matches your happy price, that’s the priceline.
Source Google Cloud
