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Generative AI video platform Gan.ai has raised $5.25 million in a Seed funding round led by Surge, Sequoia Capital India and Southeast Asia’s Rapid Scale Up program, with participation from Emergent Ventures and other angel investors. bottom. The funds raised will be used to expand the company’s operations in the United States and India, as well as expand its sales and engineering teams.
“We help marketing teams around the world increase the return on investment of their video campaigns. “Imagine being able to send a last minute order, or a clinic reminding a patient to schedule a follow-up visit. Much higher,” said Subrat Bhushan, Founder and CEO of Gan.ai.
With Gan.ai’s studio-quality video personalization software, brands simply record a video once, add dynamic keywords to the script, and Gan.ai creates millions of hyper-customized videos in one click. generate a video. Businesses can also use Gan.ai to create personalized landing pages and deliver videos via their preferred communication platform, enabling specific interactions with the user and customized CTAs for him. , the company said in an official statement.
“We record videos with influencers and celebrities and this time with Gan.ai we get amazing results when they call your name and direct a personalized call to action. We’ve seen a 5x increase in video completion rates, a 3x increase in open rates, and a 1.5x increase in click-through rates,” said Tejnoor Grover, a user of the gaming platform Mobile Premier League.
Founded by Suvrat Bhooshan in March 2021, Gan.ai is on a mission to democratize personalized video creation by enabling brands to customize videos for their customers using AI. increase. By creating personalized landing pages for customers and delivering customized videos via their preferred communication platform, Gan.ai helps organizations enhance their video creation process and effectively reach their audiences. We will help you to do so.
