Published March 11, 2026
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Orum, a call performance system, gave users an unforgettable year-end experience with a hyper-personalized video campaign powered by Idomoo’s Lucas AI Video Creator. The videos showcase unique user accomplishments and seamlessly weave rich, customized statistics into engaging visual narratives. The campaign saw incredibly high engagement, with viewers watching the video multiple times and sharing their thoughts on the year on social media.
why is it important
The campaign highlights how AI-powered personalized videos can increase customer engagement and loyalty. By creating dynamic, shareable annual reviews for each user, Orum was able to memorablely recognize customer performance and strengthen relationships with its user base.
detail
Orum’s personalized video campaign achieved a 36% conversion rate on key CTAs, a 523% higher click-through rate compared to historical emails, and a 96% video completion rate. The video featured each user’s unique sales performance data, including number of calls and comparisons with other users nationwide.
- Orum delivered a personalized annual review video to customers in late 2026.
players
Orum
A call performance system that integrates dialing, coaching, and culture to help businesses strengthen their SDRs faster, reach more leads, and generate pipeline on the phone.
Idmu
Through the Lucas AI Video Creator platform, the company helps businesses leverage personalized, AI-driven video at scale to transform customer experiences.
sarah lees
Director of Orum’s Demand Gen.
Yotam Ben Ami
CMO of Idomoo Co., Ltd.
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what they are saying
“Our users are achieving great results, and we wanted a special way to recognize their efforts. Idomoo’s AI video technology has enabled us to create incredibly high-quality, engaging, and personalized experiences for our customers at scale, something we couldn’t achieve with traditional approaches to video production. That means people liked it.”
— Sarah Reece, Director of Demand Gen, Orum
“One-year reviews are one of the most effective ways to drive loyalty because they are completely focused on the customer’s own success. By integrating Lucas into their workflow, Orum was able to quickly launch exciting campaigns that clearly resonated with their audience. The incredible engagement and share rates are proof of what happens when you combine personalized data with AI-driven video.”
— Yotam Ben Ami, Idomoo CMO
what’s next
Orum plans to continue leveraging Idomoo’s AI video technology to create personalized experiences for its customers.
Take-out
This campaign demonstrates the power of AI-powered personalized video to drive customer engagement and loyalty. By creating dynamic, shareable annual reviews for each user, Orum was able to memorablely recognize customer performance and strengthen relationships with its user base.
