Leading digital experience platform provider and global professional services organization aims to transform how marketers deliver next-generation digital experiences through AI training and implementation
london, May 26, 2026 /PRNewswire/ — Optimizely, a leading digital experience platform (DXP) provider, today announced a strategic technology partnership with Deloitte Digital. This enables brands to redesign the way they deliver digital experiences, combining AI-driven personalization, content, and experimentation with new marketing operating models to drive performance at scale.
Optimizely and Deloitte Digital collaborate to accelerate marketing transformation with AI
The collaboration combines Optimizely’s market-leading experimentation, personalization, and AI orchestration capabilities with Deloitte Digital’s global experience in transformation, creativity, and human-centered design to evolve the way brands engage with customers and align technology, people, and processes to help organizations move from strategy to measurable outcomes.
Many organizations are investing in AI and personalization, but few are translating those investments into measurable marketing performance and customer impact. And simply switching to a new platform is rarely enough. Success depends on a clear, well-sequenced path, readiness for advanced capabilities, and a shared understanding of success metrics. This gap is expected to be resolved through this collaboration.
Rather than deploying individual technologies, this collaboration provides access to a structured AI transformation process from strategy to execution, including experience design, content supply chain transformation, and marketing operating model redesign. Deloitte Digital’s skills enable clients to benefit from Optimizely’s platform through gradual implementation and purposeful change, even in complex technology environments.
Jessica Danneman, Chief Partner Officer at Optimizely, said of the collaboration: “The gap between AI ambition and impact has never been more visible. By working with Deloitte Digital, we are providing organizations with what they have been missing: a path to connect the right AI technology to the right strategy, backed by the expertise and organizational change tools to make it stick.” “One is built to power marketers’ AI efforts, and Deloitte Digital knows how to guide organizations through it.” Together, we developed the AI Blueprint for Marketing Leaders to help digital experience makers expand their use of AI, innovate faster, and realize measurable business growth. ”
“Marketing leaders don’t need more AI tools, they need a clear path to value,” said Perrine Masset, global marketing domain leader at Deloitte Digital. “Combining Optimizely’s platform with our experience in marketing transformation, we’re helping organizations redesign the way they plan, create, and deliver digital experiences. Our focus is not only on deploying AI, but also on bringing AI into everyday marketing workflows. ” to foster tangible growth.
For more information about the collaboration, please visit https://www.optimizely.com/insights/deloitte/.
About Optimizely
Optimizely is on a mission to improve the lives of marketers with Optimizely One, powered by Optimizely Opal, the world’s first AI orchestration platform for marketing and digital teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, personalization, and analytics to power the entire marketing lifecycle through a single agent workflow designed to support and extend work across marketers’ most important tasks. Optimizely proudly helps global brands like Salesforce, Zoom, New Era, and Mazda deliver the highest quality experiences with the flexibility of a fully configurable platform. For more information, please visit optimizely.com.
Optimizely and Optimizely One are trademarks of Optimizely North America Inc., registered (or pending registration) in the US, EU, UK, and other countries. All third party trademarks cited are the property of their respective owners and are used for reference purposes only.
About Deloitte Digital
Deloitte Digital is a global creative consultancy that combines strategy, technology and design to help organizations transform the way they engage with customers and achieve growth. Deloitte Digital, part of Deloitte, redesigns experiences, modernizes operations, and unlocks the value of data and AI across marketing, commerce, and services. With a focus on human-centered design and measurable outcomes, Deloitte Digital helps clients move from ambitious goals to impact at scale.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and its affiliated entities (collectively, the “Deloitte Entities”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and affiliated entities are legally separate and independent entities and cannot obligate or bind each other with respect to third parties. DTTL, each DTTL member firm and its affiliated entities are responsible only for their own acts and omissions, and not each other’s acts and omissions. DTTL does not provide services to clients. For more information, please visit www.deloitte.com/about.
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