Openai is reportedly working on a new short video app that could change the way people consume content online. According to Wired, the company is preparing to launch a platform similar to Tiktok, but there is one major difference. All of that clips are created by artificial intelligence. The project is said to be equipped with Openai's upcoming video model, the Sora 2.
The apps still under development are expected to follow the familiar short video format with vertical feed and swipe-to-swipe design. However, unlike Tiktok and Instagram reels, users don't have the option to upload their videos from their camera roll. Instead, SORA 2 is responsible for generating all the videos that appear in the feed. This will focus entirely on AI creativity, not human uploads.
The report suggests that within this app, SORA 2 is limited to creating videos that are under 10 seconds. This is much shorter than the current allowance for Tiktok, up to 10 minutes, but somewhat reflects the early days of the platform, where the video was limited to 15 seconds. It is still unclear whether Sora 2 will be able to generate longer clips outside the app as the app becomes more widely available.
Interestingly, it is said that future platforms will also include ID verification systems. If the user chooses to validate himself, the model can use the likeness to create a video. Other users can then tag or remix those portraits within clips generated by their AI. To avoid misuse, Openai reportedly plans to send notifications to individuals whenever images are used, even if the video is not published.
The system also has certain limitations. Wired should note that Openai's model may block some output due to copyright concerns. However, questions remain as to how strong these measures are. Instead of asking the rights holder to grant permission in advance, the Wall Street Journal reports that Openai should opt out if it doesn't want to display content on the SORA 2 video.
The motivation behind this movement doesn't seem to just show off its AI capabilities. Observers point out that the company may be trying to capitalize on the uncertainty surrounding Tiktok's future in the US. Under repeated pressure from the Trump administration, Openai may see an opportunity to push for its own alternatives. At the same time, linking SORA 2 to a dedicated social platform allows OpenAI to keep users within the ecosystem and reduce the likelihood that they will switch to other video generation tools.
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