Openai has announced upcoming changes to Sora 2, the video generation platform, in response to feedback from users and right sholders. The company introduces more detailed control for right sholders regarding character generation and is based on existing opt-in models for similarity. The purpose of this coordination is to provide an expanded authority on the top right of how intellectual property and character portraits are used within the platform's generation capabilities.
Although no specific release dates have been disclosed, updates are set to be rolled out immediately. SORA is currently available to a limited group of testers and partners, with even more public access being developed. These upcoming controls are designed for content creators, studios and intellectual property owners, and want to manage how characters appear in AI-generated videos, addressing concerns about the use of fraudulent likeness.
Sam Altman has announced plans to provide more detailed control over character generation and potentially revenue sharing programs than right-handed sholders.
nft ip> sora comeo>Do you have any revenues?
LFG? https://t.co/3ixtmaia4b pic.twitter.com/jwev4llhcg
– TestingCatalog News 🗞 (@TestingCatalog) October 4, 2025
Technically, the new control allows the right sholder to specify the conditions under which the character's portrait is generated, providing options beyond simple opt-in or opt-out. This indicates a shift from previous versions of SORA. Sora offers subtle management and is consistent with the industry's demand for more robust rights management on an AI-driven content platform.
Openai is implementing these changes as part of its ongoing efforts to balance creative freedom with the protection of intellectual property. SORA is the company's flagship-generated video model, allowing you to create high-quality clips from text prompts, refined based on actual use and feedback from stakeholders.
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