Nvidia Boosts Mid-Range Video Game Chips With AI Tech

AI Video & Visuals


Nvidia’s chips help PC video games render images on high-definition screens more quickly, making games look more realistic. The 4070 chip will be the cheapest chip to achieve using Nvidia’s latest AI technology.

NvidiaNVIDIA’s new logo (Express Photo / Vivek Umashankar)

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Nvidia Corp said Wednesday that one of its mid-range chips aimed at gamers will come with more artificial intelligence features to boost graphics, despite the division’s slowing earnings. emphasized the importance of games to

Nvidia’s new RTX 4070 chip, which starts shipping on Thursday, will cost $599, putting it roughly in the middle of the company’s lineup of graphics processing units (GPUs) that sell for as high as $1,600. The chip the company updates, according to his March survey data from RTX game distribution platform Steam, the 3060 is his fourth most popular gaming chip on the market.

While Nvidia’s data center chips for training artificial intelligence systems like ChatGPT have driven the company’s revenue growth in recent years, the company still expects about a third of its $26.9 billion in revenue in fiscal 2023. We get it from game chips, but game revenue is down 27%. , dragged down by the slump in the overall PC market.

Nvidia’s chips help PC video games render images on high-definition screens more quickly, making games look more realistic. The 4070 chip will be the cheapest chip to achieve using Nvidia’s latest AI technology.

Modern Nvidia gaming chips use artificial intelligence, such as using AI to generate the entire frame instead of precisely calculating the value of each pixel on the screen (which can take extra time). to predict what 7 out of 8 pixels should be.

A game is “not like a movie where everything is pre-recorded. It’s dynamic, it’s moving, it has user input. You can’t have a frame in between two frames. You really have to understand the motion,” said Justin Walker, senior director of Nvidia’s GeForce products, in an interview.

Date first published: Apr 13, 2023, 08:29 IST



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