Ron DeSantis, like many candidates before him, used footage of political rallies in his ads. But to make it a little more epic, he added a digital warplane flying over his head.
And because the ad came out less than 24 hours after Donald Trump used AI to create a video trolling DeSantis for his failed campaign announcement on Twitter, Florida Some speculated that the governor may have used AI to add jets.
But that’s not the case, said a person familiar with the matter. Decrypt. Only regular video editing was used in this ad.
A one-minute ad posted yesterday after Mr. DeSantis announced his candidacy showed the governor speaking at a November event in Port St. Lucie, Florida. What’s the twist? A squadron of fighter jets appears to fly overhead as Mr. DeSantis delivers his speech. However, video footage of the first event reveals that there were no jets that day.
It’s no surprise that this campaign used digital editing tools rather than AI to insert fighters. When dealing with generative AI, videos tend to look choppy because each frame is a separate image generated independently. As such, it tends to lack the consistency that can be achieved with professional AI editors such as DaVinci Resolve and Adobe Premier.
However, AI has been used in political advertising before. The Republican National Committee released a 30-second ad without any actual images. They were all created using AI. The ad depicts a dark and terrifying version of America if President Joe Biden is reelected, showing images of China invading Taiwan, immigrants trying to cross the U.S. border, and soldiers lining the closed streets of San Francisco. rice field.
But the use of AI in political advertising raises concerns. Rep. Yvette Clarke (DN.Y.) recently introduced legislation that would require disclosure of AI-generated content in political advertising. Clark believes current law is insufficient to protect Americans from the potential social disruption caused by the rapid deployment of AI.
