The biggest concern about artificial intelligence among India's top earners is not unemployment, but fear of losing creativity. A new report from Naukri.com shows that over 40% of experts, who earn more than Rs 150,000 a year, believe that AI will reduce job creativity.
This concern is that 54% of animation and VFX experts, 43% of film and music, and 41% of advertising and marketing say they are worried about the impact AI will have on originality.
The report entitled AI:Friend, Foe, or Frenemy is based on insights from over 60,000 job seekers, recruiter surveys, and job listings on Naukri's platform.
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AI jobs grow almost five times faster than traditional technology roles
Between April and June 2025, over 35,000 AI and machine learning jobs were featured on naukri.com, a 38% jump from last year. In contrast, non-AI technology jobs increased by just 8% over the same period.
“AI-related roles are growing faster, pay is higher and demand is growing across the industry. While fresh people are worried, AI employment growth for entry-level roles has increased by 34%. The gap is clear.
Not just IT stories: AI demand spreads across sectors and cities
The IT sector still leads with AI job postings (53%), but employment in the banking industry has increased by 48%, BPO and IT-enabled services have increased by 39%, and accounting and KPO roles have increased by 49-56%.
Interestingly, AI employment is no longer limited to large cities. Together, Coimbatore, Kochi, and Ahmedabad have posted over 1,500 AI jobs, suggesting the opportunity is spreading beyond the metro.
AI skills come with big wage bumps
Payroll benefits for people with AI skills are important. The median salary for AI roles is 53% higher than traditional technology employment, according to the report. Fresh people with AI knowledge increase by up to 56%, while those with 13-16 years of experience increase by 32% when bringing AI skills to the table.
The roles of machine learning engineers, data scientists, and search engineers are in high demand, while traditional technical roles such as front-end developers and system administrators are seeing a decline in adoption.
JobSeekers is looking for more AI-upskill support
While AI is being given the spotlight, expectations from companies are changing. Over 36% of job seekers want to use free AI training courses, and an equal number of experts prefer practical AI projects as well as theoretical projects.
Upskills prioritizes among the FMCG, hospitality, retail, education and BPO sectors, while experts are gearing up for a technology-driven future.
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The majority view AI as an ally, not a threat
In contrast to the fears of the US and other countries, India is in a bright mood. Over 86% of Indian job seekers said they consider AI as friends.
Compare that with a Gallup survey from the US. In the US, 75% of experts believe that AI can reduce employment opportunities over the next decade. But in India, even in sectors like BPO, automation worries carry out high show optimism, but 44% of BPO experts still fear AI-related unemployment.
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Technology leaders have split, but India shows confidence
Globally, discussions about AI and employment continue. Mankind CEO Dario Amody warns that by 2030 up to 50% of white-collar entry-level jobs could disappear.
“I agree with a lot of what Jensen has said about AI and work. There's a lot in the world,” Openai CEO Sam Altman wrote to X on July 16th, supporting Huang's views.
I agree with much of what Jensen has said about AI and jobs. There are so many things in the world.
People will do that
1) Do more than you could before. Both ability and expectations rise
2) Still very caring about other people and what they do
3) Still…– Sam Altman (@sama) July 16, 2025
