New Jersey’s first bachelor’s degree blends business education and AI, aligning with NJIT’s strategic vision and the state’s push to become an AI innovation hub.
New Jersey Institute of Technology (NJIT) is now accepting applicants for a new degree, the Bachelor of Science in Business with Artificial Intelligence (Bachelor of Science in Business with AI). This is the first degree in New Jersey that combines a comprehensive business curriculum with AI training.
Launching in spring 2026, this innovative program will prepare students to become the next generation of business leaders adept at leveraging artificial intelligence to drive strategic decisions across industries. The Bachelor of Business with AI addresses the growing demand for professionals who can navigate both the technical and strategic aspects of AI in the business world.
The launch of this program comes as NJIT and the state of New Jersey advance major AI initiatives. NJIT’s 2030 Strategic Plan prioritizes establishing the university as a leading AI-centric university through focused investments in digital transformation and AI integration.
At the state level, New Jersey is investing in the AI innovation ecosystem, including the New Jersey Economic Development Authority’s upcoming NJ AI Hub, a state-of-the-art facility for researchers, startups, and industry partners to pioneer AI breakthroughs.
“This first-of-its-kind program exemplifies NJIT’s commitment to interdisciplinary education and innovation,” said NJIT President Teik C. Lim. “By merging business and applied AI, we are preparing students to drive economic growth in this rapidly evolving field, in line with New Jersey’s strategic vision. This will enable New Jersey’s next generation of business leaders to responsibly leverage AI to propel the state’s economy into the future.”
The Bachelor of Business with AI is uniquely designed to give undergraduates a competitive edge at the intersection of business and technology. The program’s key differentiators are:
- Integrating AI into business curriculum – Students will learn how to apply artificial intelligence across core business areas such as marketing, finance, operations, and entrepreneurship. Specialized courses such as AI-Driven Text Analytics and AI Strategy and Implementation teach students how to leverage machine learning, natural language processing, and data analysis tools to solve real-world business challenges.
- Industry partnerships and experiential learning – NJIT works with New Jersey businesses, startups, and the state’s innovation programs to provide hands-on learning through internships, mentorships, and project-based coursework. Initiatives like NJEDA’s Innovation Challenge immerse students in solving real business problems.
- Access to high-performance computing resources – Students have access to NJIT’s “Wulver” supercomputing cluster, which is 25 GPU-accelerated nodes with 100 NVIDIA A100 processors. With peak capacity of over 1.5 petaflops, this infrastructure supports data-intensive AI research and provides the same advanced tooling experience as in industrial and R&D labs.
- AACSB-accredited business education in an R1 research environment – Offered through NJIT’s Martin Tuchman School of Management, which is accredited by AACSB International (an honor held by fewer than 5% of business schools worldwide), this program combines a technology-focused business education with the resources of a Carnegie R1 research university. Students will learn from faculty engaged in AI-driven research and participate in projects across NJIT’s centers and labs.
- The pinnacle of AI strategy and industry engagement – In their final year, students complete an AI-focused capstone, developing solutions for business clients and startups. Industry leaders and alumni serve as mentors and guest lecturers, and hackathons, case competitions, and incubator activities help students network and apply AI strategies in real-world settings.
“Our goal is to produce graduates who can bridge the gap between technical teams and business strategy,” said Oya Tukel, dean of NIT’s Martin Tuchman School of Management. “By incorporating AI into our business curriculum and providing extensive experiential learning opportunities, we are building a talent pipeline of AI-savvy business professionals. Graduates of this program will be uniquely prepared to lead in an era where AI is integrated into nearly every business function.”
Tukel said NJIT’s technology-infused business programs have grown significantly in recent years, and the Business with AI degree is the next step in aligning education with industry needs. “Employers are looking for people who not only understand data and algorithms, but can translate AI into business value and do so ethically. This program is designed to meet that need squarely.”
The introduction of BS in business using AI comes amid a surge in demand in the labor market for professionals who understand both AI and business. The number of AI-related jobs is growing rapidly, with US companies posting more than 35,000 AI-related jobs in the first quarter of 2025, a 25% increase year-over-year. Notably, these roles are not limited to pure technology development. Companies are looking for hybrid skill sets such as AI product managers, business analysts, and strategy consultants who can guide AI-driven projects.
For example, the role of “AI product manager” is gaining traction among startups and established companies as companies look to oversee AI initiatives from ideation to market release. Industry analysts observe that professionals with AI skills and domain-specific business knowledge are best positioned to lead innovation and meet the needs of emerging markets. NJIT’s new program directly addresses this skills gap by developing graduates with both competencies.
State economic development leaders have expressed enthusiasm for NJIT’s efforts. “Programs like NJIT’s Business with AI degree will solidify New Jersey’s position as a leader in the AI-powered economy by providing companies with graduates equipped with the knowledge to apply cutting-edge AI technology to business challenges,” said NJEDA CEO Tim Sullivan. “This talent pipeline is essential to creating quality jobs, transforming our communities, and strengthening our economic competitiveness as a nation.”
Prospective students and parents can learn more about curriculum, prerequisites, and career opportunities. https://management.njit.edu/bachelors-science-business-ai.
