Press Release | News/Media Alliance
Today, the News/Media Alliance released new AI principles that provide comprehensive guidance on the use of journalism and creative content by generative artificial intelligence (GAI) systems. The Principles cover issues relating to intellectual property, transparency, accountability, fairness, safety, and use by his GAI developers of a member’s content related to design, text, images, audiovisual and all other Applies to all content, including the format of .
The News/Media Alliance represents over 2,000 print and digital news and magazine media companies, ranging from small local media outlets to national and international publications read around the world. These publishers invest every day in producing high-quality creative content that is engaging, informative, reliable, accurate and trustworthy. Not only do they make a significant financial contribution with this content, they play a vital role in educating and informing their communities to ensure a strong democracy and economy.
News/Media Alliance Executive Vice President and General Counsel Danielle said: coffee. “Publishers must pay a fair price for the tremendous value their content contributes to the development of generative AI technology. It is a simple exchange of value.”
The News/Media Alliance principles stipulate that GAI developers and deployers must negotiate rights to use their content with publishers in one of the following ways:
- training: Include publisher content in datasets to use for training and testing the GAI system.
- surface treatment: Serve Publisher Content in response to user input. May include cover notes generated by the GAI system as to what is included in the displayed content.
- Synthetic: A summary, description, analysis, etc. of the source content for the query.
Among other things, the AI Principles outline the need for GAI developers to obtain explicit permission to use the intellectual property of issuers, and issuers must ensure fairness to the use of IP by these developers. should have the right to negotiate reasonable compensation.
The Alliance has advocated passage of the Journalism Competition Protection Act (JCPA). This will allow publishers to jointly negotiate with big tech platforms about fair compensation for the use of their content, including its use for AI purposes. Publishers currently do not have the ability to independently negotiate these deals. Dominant technology platforms capture the majority of digital advertising revenue in the United States, leaving little room for publishers to reinvest in producing quality journalism. The bill, which nearly passed in 2022, will be reintroduced in the Senate in March 2023, with strong bipartisan support.
Coffey adds: We must ensure that the value is properly returned to the creators of quality journalism. That value is reinvested in providing the content our country needs, needs and relies on to be informed. ”
AI Principles can be found on the Alliance website. here.
