- The number of companies using AI is increasing, but the number of tools per company is not increasing as much
- ONS data also confirms that AI does not appear to have a significant impact on headcount
- Small businesses may lack clear business use cases for AI
New data from the ONS shows that while AI adoption is rapidly expanding across UK businesses, the actual depth of implementation is still limited, with most companies using only a few tools to improve existing processes rather than overhauling their businesses.
Among the companies surveyed that adopted AI, the number of tools they used only increased slightly from 1.4 to 1.6 in the three years to 2026.
The ONS also found that 60% of large businesses are using AI to improve their operations, but no negative impact on headcount has been observed.
AI adoption may be growing, but it’s not alone
Much of this data suggests experimentation rather than widespread transformation, with only 17% of small businesses (0-9 employees) reporting large-scale AI use, but the report warns that many small businesses are simply experimenting with general-purpose AI tools rather than investing heavily in technology that truly enables new levels of productivity.
What is less clear is why SMEs lag behind larger companies. While 7% to 14% of all companies cite cost as a barrier, 41% of small businesses with 10 or more employees say they don’t have any major barrier concerns.
ONS data suggests that rather than being held back by cost, infrastructure or capabilities, small and medium-sized businesses may actually lack a compelling business case to fully utilize AI.
Overall, the latest data confirms that while small businesses are not completely ignoring AI, it remains in the experimental stage. Automation technology is well-prepared to use, but the ability to identify true use cases can hinder deeper adoption.
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