Fashion e-commerce platform Myntra has announced major expansions in its AI capabilities across customer experience, seller empowerment, and operational efficiency. This rollout is designed to compress timelines, improve personalization, and accelerate innovation, with tangible benefits already visible across the platform.Myntra’s AI-driven contextual styling suite now provides real-time look pairing, allowing shoppers to style complete outfits. Its size and fit intelligence layer covers 85% of targeted apparel and provides recommendations in less than two seconds, explaining why a size is right for the shopper. Visualization of fit has been scaled up for different body types.The platform’s active matrix display supports creator-driven discovery, validates catalog content, and routes complex reviews to a team of experts. Currently, 90% of monthly active users experience personalized search, reinforcing Myntra’s position as a leader in AI-driven fashion discovery.AI reduces seller onboarding from 10-15 days to less than 2 days, with registration completed within minutes. Seller Growth Hub provides daily guidance to new sellers, while advanced dashboards and trending insights help you grow your brand.Complementing this is Saarthi, Myntra’s AI-driven voice intelligence platform. Free up human teams to focus on complex problems by automating communication with partners and managing high volume of queries.Myntra’s cataloging infrastructure currently generates 400-600 dynamic product videos every day, reducing turnaround time from one day to four hours. Its compliance protocol, Scout, ensures quality guardrails before listings go live.Under the hood, BIRA (Business Intelligence Retrieval Agent) enables teams to run complex queries in everyday language, reducing workflows from days to minutes. AI also increased the speed of feature deployment by 40%, allowing engineers to handle routine testing and diagnostics while they focused on the architecture.At the supply chain level, simulations that previously took two days can now be run in one hour. Meanwhile, Myntra’s conversational support layer, Meera, resolves more than 30% of standard customer queries, freeing human agents to focus on sensitive cases.Sharon Pais, Head of Myntra, said, “Technology has always been at the heart of every journey at Myntra. We continue to focus on strengthening our capabilities to give our brand partners a clear path to expansion, while delivering a more relevant and trusted shopping experience for our customers.” For us, AI is at the heart of how Myntra operates, not just a layer we add on top. ”With AI now embedded in discovery, onboarding, and product development, Myntra is positioning itself as a technology-first fashion platform, reshaping the way customers shop and sellers grow. The company’s deep integration of AI into daily workflows hints at a future where fashion e-commerce becomes faster, more personalized, and more efficient.
