Leger, Canada’s largest polling, marketing research and analytics company, today announced the creation of an Artificial Intelligence Scientific Board. This marks an important milestone in the evolution of Leger’s approach to AI. Through this initiative, Leger reaffirms its commitment to using AI rigorously, thoughtfully, and responsibly.
Leger’s AI Science Board is comprised of internationally recognized experts who support organizations in thinking and making decisions about artificial intelligence. The committee will inform, challenge, and guide Mr. Leger’s AI-related decisions. Acting as an external advisory body, this committee ensures that AI efforts remain relevant and aligned with industry best practices.
AI Scientific Committee Underlying Leger’s Approach
Committee members provide critical and constructive input on ongoing projects, contribute to strategic thinking and support internal capacity development.
“To fully understand both local and global challenges and make informed decisions, it is essential to be surrounded by independent experts,” he said. Sarah MotetVice President of Transformation and AI at Leger. “This committee will help us structure and optimize the use of AI in a thoughtful, methodical and practical way, fully aligned with our mission.”
The committee, chaired by HEC Montreal Professor Emeritus Jacques Nantel, brings together experts in academia, research and innovation.
Member of Leger’s Artificial Intelligence Scientific Committee:
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- jack NantelProfessor Emeritus, HEC Montreal, Canada
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- Maxim CohenProfessor of Data Science for Retail and Scale AI Chair, McGill University, Canada
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- ray pointerCo-founder of Research Wise AI, Founder of NewMR, UK
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- Dharmendra JainismActnable AI President, Kenya
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- Sarah MujidouCanada, ALNIXIA President and Founder
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- Jean-Marc LegerPresident and Founder of Leger, Canada
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- Sarah MotetVice President, Transformation and AI, Leger, Canada
Artificial intelligence guided by human science
At Leger, artificial intelligence is first and foremost a way to strengthen the strengths that have defined the company for decades: the most reliable data on the market, recognized expertise, and a unique ability to understand the world around us. We use AI to enable faster, larger-scale analysis and augment human expertise without replacing human reasoning or judgment.
Instead, AI frees up analysts’ time to perform important tasks such as interpreting, generating insights, and transforming data into actionable insights while maintaining rigorous methodological rigor.
“Artificial intelligence does not replace human intelligence; it enhances it,” he said. Jean-Marc LegerCEO and founder of Leger. “Our goal is clear: to integrate AI in a way that improves our service without compromising the rigor and excellence that defines our reputation.”
For Leger, AI is more than just an abstract promise. It is based on two pillars: high-quality data and proven expertise. With an unparalleled board of over 320 experts, Leger believes we have the foundation needed to develop useful, reliable, and applicable AI-powered solutions.
Ultimately, Leger believes that artificial intelligence is most effective when guided by human intelligence.
