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Machine Learning and Advertising Company Moloco partners with Xiaomi to provide advertising solutions that allow brands to reach a larger audience.
The Strategic Partnership aims to leverage Xiaomi's global reach, operating in over 100 countries, making Moloco's machine learning algorithms personalized ad targeting.
The collaboration also allows Moloco to offer targeted ad placements to Xiaomi's overseas app store GetApps. Advertisers also have access to the smartphone manufacturer's global user base and ad inventory.
Moloco said that since launching the pilot partnership in 2023, it has used advanced machine learning to boost Xiaomi's global advertising performance.
Reach users
Markets such as Brazil, India, Turkey and Germany currently account for the majority of Xiaomi's advertising exposure.
“As the mobile advertising industry continues to evolve, we demand that efficient monetization and the ability to target and reach the right users from advertisers continue to grow,” said Ikkjin Ahn, CEO and co-founder of Moloco.
“We are excited to partner with Xiaomi's international internet business division and leverage Moloco's deep expertise in machine learning and advertising technology to not only increase Xiaomi's ad monetization capabilities, but also optimize the campaign results and ROI for the advertisers who work with us.”
Qiang Song, general manager of Xiaomi International Internatate Business, commented:
He added: “We look forward to exploring more innovative models together in the future, unlocking more growth possibilities and creating greater commercial value for global brands and developers.”
