Moroccan entrepreneur Mohammed El Bertasy has built his career by applying artificial intelligence to business performance. He founded and leads Optomatica, a deep technology consulting company specializing in AI, machine learning and advanced optimization.
Optomatica focuses on accelerating the transition from ideas to final products by developing tailored AI systems that improve decision-making and data management. The company positions itself as “AI-First” and adapts its technology to the operational context of the industry-wide.
Founded in 2003, Optomatica operates with fintech, sports technology, digital health, conversation intelligence, logistics and process optimization. The company aims to create practical AI applications and unlock new technological opportunities for clients and their markets.
Along with Optomatica, El-Beltagy pursues multiple ventures. In 2014 he co-founded Racefox, a digital coach in running and cross-country skiing. Four years later, he launched ConsultingPad, a platform that links consultants to businesses, and joined AIM Technologies, an AI-focused company.
In 2021, he helped establish Optofolio, an asset management platform. Jirati is a circular fashion company. And dfin Holding, Fintech ventures.
Since 2022, El-Beltagy has served as co-founder and chief technology officer of Flend, a fundraising platform that uses data and technology to support small and medium-sized businesses. That same year he founded the sports technology company Racemate, where he chaired the board and served as CTO.
Elbertasy graduated from Biomedical Engineering in 1994 from the American University of Cairo. He received his Master's degree in Mechatronics from Lancaster University in 1996 and a PhD in Mechanical Engineering from the University of Southampton in 2000.
His professional records include senior positions in technology companies. From 2007 to 2017, he worked as a chief scientist and later in the innovation director at Hive Streaming, a live video distribution company. Between 2013 and 2017, he served as the Director of Innovation for Novelari, an innovation accelerator. Most recently, from 2020 to 2021, he was CTO for Elves, an Egypt-based travel app.
This article was originally published in French by Meltior Koba
Adapted in English by Ange Jason Quenum
