Microsoft Advertising today announced a new API (ads for chat API). This allows publishers, online services and apps to serve ads through chat.
According to Microsoft, the new Chat API will allow sites and apps to customize their chat experience, choose the best ad formats, and embed ads relevant to their audience.
Ads for Chat API. The new chat API allows publishers to build their own chat experiences on sites and apps that serve ads from Microsoft or other companies.
“We designed solutions that give publishers, apps, and online services the flexibility to customize their advertising experience and generate more economic value through their investment in chat. We allow publishers, apps, and online services to choose the ad formats they deem best for their audience in a way that feels natural to their native experience. , Microsoft or other companies’ chat platforms.
– Kya Sainsbury-Carter, New Solution to Monetize AI-Powered Chat Experiences
Monetize your chat experience. The new APIs offer publishers who embed Chat in their sites and apps the opportunity to monetize using learnings from Microsoft Advertising on how to serve relevant ads in Chat.
“Our goal is to really focus [publishers] Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising, said:
why we careThe integration of AI-powered chat experiences is a new way for advertisers to reach and engage with their audiences in organic, personalized and contextually relevant ways. Microsoft is using APIs to reach out to publishers and other partners to build this next wave of chat experiences together.
By leveraging these advanced chat systems, advertisers can create meaningful connections with users, increase brand awareness, and ultimately improve ROI. Additionally, the flexibility provided by the API enables customized ad formats, allowing advertisers to optimize campaigns based on target audiences and native experiences to ensure their advertising efforts are effective and non-intrusive.
What remains unknown. Despite publishing blog posts and holding press briefings about the API, there are many open questions that Microsoft hasn’t answered. I asked Microsoft for details or screenshots of what this would look like. It’s also unclear if this is only open to Start Program partners or what exactly “partner” means.
New Bing vertical. In February, Microsoft announced a new Bing that added chat to search. Microsoft Bing currently has 100 million daily active users and to date he has supported over 500 million chats.
Microsoft is slowly delivering ads per vertical in these chats so there’s no confusion.
We are currently implementing Hotel Ads. Next, focus on verticals such as travel and real estate.
“Integrated [ads] Being in the chat and conversation flow when you’re asking specific questions about these things is very powerful,” says Sainsbury-Carter. “We are also very focused on getting the basics right. As you can imagine with new technology, we pay close attention to holistic optimization of the ad experience and fine tune the marketplace. We’re tweaking it to make sure we’re showing relevant and relevant ads in relation to this deeper context we can get…conversational mode.”
Additional reporting by Chris Wood
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